PR Specialist

Job Description:
We are seeking a passionate and experienced Senior PR Specialist to lead our PR efforts at TripShepherd. As a Senior PR Specialist, you will be responsible for developing and executing PR strategies, building media relationships, and enhancing our brand visibility and reputation in the travel industry.

Key Responsibilities:

• Develop and implement comprehensive PR strategies and campaigns to promote TripShepherd, its products/services, and key initiatives.
• Build and maintain relationships with media contacts, journalists, influencers, and industry stakeholders to secure media coverage, interviews, features, and partnerships.
• Create press releases, media pitches, press kits, and other PR materials to effectively communicate key messages, announcements, and news about TripShepherd.
• Organize and coordinate media events, press conferences, product launches, and PR initiatives to generate buzz, excitement, and media coverage.
• Monitor media coverage, press mentions, and industry trends to track PR performance, sentiment, and impact, and provide insights and recommendations for continuous improvement.
• Respond to media inquiries, interview requests, and crisis communications in a timely and professional manner to protect and enhance TripShepherd's reputation.
• Collaborate with cross-functional teams including marketing, product, design, and leadership to align PR efforts with overall business goals, campaigns, and messaging.
• Measure and report PR metrics, KPIs, and ROI to stakeholders and management, and leverage data insights to optimize PR strategies and tactics.

Qualifications:

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 5+ years of proven work experience as a PR Specialist, Publicist, or similar senior role in the travel, tech, or related industry.
• Strong media relations skills with a track record of securing media coverage, interviews, and PR opportunities in top-tier media outlets.
• Excellent writing, editing, and storytelling skills, with the ability to craft compelling press releases, pitches, and PR materials.
• Experience organizing and managing media events, press conferences, and PR campaigns from concept to execution.
• Knowledge of PR tools, platforms, and metrics to track PR performance, monitor media coverage, and measure PR impact.
• Strategic thinking, problem-solving skills, and ability to develop and execute PR strategies aligned with business objectives and target audiences.
• Strong communication, collaboration, and relationship-building skills with media contacts, influencers, and stakeholders.
• Passion for travel, technology, and storytelling, with a keen understanding of media trends, industry landscapes, and PR best practices.
• Competitive salary based on experience and skills.
• Opportunities for career growth, learning, and development.
• Flexible work schedule and remote work options.
• Health and wellness benefits.
• Vibrant and collaborative work culture in a fast-paced startup environment.

If you are a strategic thinker with a passion for travel, technology, and storytelling, and you have a proven track record of driving results in senior PR roles, we invite you to apply and lead our PR efforts at TripShepherd. Let's elevate our brand and shape the future of travel together