Brand & Activation Manager (Lubricants / Diesel)

hace 5 días

Tlahuac, México bp A tiempo completo

Job summary

**Entity**:
Customers & Products
**Job Family Group**:
Marketing Group

Reporting to the Mexico Marketing Manager and working closely with the Global Marketing team, the Brand & Activation Manager will play a key role in delivering the industrial and Commercial Vehicle Oil growth strategy in Mexico. Will leverage and put together the best marketing programs for the Industrial, **Commercial Trucks' Oil (CTO) **and** Commercial Vehicle Oil (CVO) **space.

**Key Dimensions**:

- Lead the CTO and CVO fleet growth agenda defining and deploying strategy and standardized offers to deliver the Industrial & CVO growth agenda
- Support the Mexico Marketing manager by delivering and tracking Industrial, CVO fleet, CVO and CTO portfolio, sales and gross margin growth with objectives and Key Performance Indicators
- Build and adapt innovative offers in collaboration with the global CVO Service and Maintenance & brand teams as well as the Industrial US team
- Drive market share growth and brand performance by co-developing insight based marketing plans with distributors
- Handle a marketing budget to co-invest with distributors
- Translate global and regional brand initiatives into local plans.

**Key Accountabilities**:

- Leads the CTO, CVO and Industrial strategy implementation for the Mexico network to deliver strategic Key Performance Indicators and both network and volume growth
- Acts as single point of contact between the Global Brand Managers, CVO brand and Industrial teams and Mexico for the design and execution of the best offers and marketing programs
- Works proactively and persuasively with Mexico Marketing peers and distributors to strengthen marketing capabilities and efficiency in the leads space. Fosters teamwork and champions best practices.
- Analyses market, competitor, and consumer trends to advise the definition of highly relevant marketing offers and programs
- Supports distributors with product brand strategy implementation, optimization of current and desired product portfolio, promotional design and return on investment optimization, channel development, market research and competitive intelligence programs.
- Leads and supervises the local implementation of the agreed marketing plan and monitors execution at a country level.
- Works with Sales Manager(s) and Distributors Business Managers to define and implement strategies to support volume and GM growth, track distributor/customer performance and to ensure the right product portfolio and pricing strategy are implemented
- Ensures outstanding delivery of product launches and marketing communications campaigns. Including digital initiatives to customers and end consumers, measured against strategic brand objectives.
- Ensures accurate price implementation by product, validated by value chain analysis
- Manages and controls variable trade marketing budget. Agrees investment allocation with Sales, Mexico Marketing Manager, and distributors in line with bp policies
- Leads emerging specific projects that support business priorities ensuring volume and margin objectives are met.
- Supports portfolio management and coordination of country specific projects.

**To make this happen, you should have**:

- Bachelor’s degree in business, marketing, mechanic engineering related fields.
- Minimum 5 years of experience, knowledge and understanding in B2B and B2C marketing activation, brand and category management. Desirable in the following segments: industrial, lubricants, fuels, commercial vehicles and trucks
- High level of spoken and written English.
- Experience working with agencies across multiple channels and countries
- Ability to translate marketing strategies into plans, defining service offer beyond products
- Experience working in a matrix organization with complex customer interfaces - Innovative, creative, passionate, problem solver, standout colleague, and eager to learn
- High level of spoken and written English.

**Travel Requirement**

Up to 25% travel should be expected with this role
**Relocation Assistance**:
This role is not eligible for relocation
**Remote Type**:
This position is a hybrid of office/remote working
**Skills**:
**Legal Disclaimer**:
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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