Brand Manager

hace 1 semana

Tlahuac, México Abbott Laboratories A tiempo completo

**Brand Manager Pediasure**

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position works out of our Mexico City corporate offices in the nutritional division.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

As Brand Manager, you’ll have the chance to leads and directs all marketing activities for the assigned brand or business including P&L responsibility, to achieve volume, organic growth, market share and profit objectives in line with the overall business priorities. Leads the implementation of the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands.

**What You’ll Do**
- Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers.
- Develop and provide strategic planning and commercial input to the development of the assigned brand or business. Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
- Establish marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
- Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace.
- Develop annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands.
- Leads the collaboration with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store.
- Leads the analyses and evaluation of customer and consumer experiences/journeys across multiple channels and touch points.
- Supports the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions.
- Develop and execute national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels.
- Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
- Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
- Manage promotional materials to establish product branding and messaging.
- Drive brand positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
- Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
- Supports upskilling and development of marketers through modelling, coaching and feedback.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

**Required Qualifications**
- B.S. in Marketing, sales, businesses or similar.
- 6+ years of experience as brand manager in OTC products.

**Preferred Qualifications**
- 2+ years of experience eCommerce
- Role-model ethical behavior by demonstrating integrity and transparency.

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