Brand Manager
hace 6 meses
**Brand Manager Pediasure**
**About Abbott**
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**The Opportunity**
This position works out of our Mexico City corporate offices in the nutritional division.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
As Brand Manager, you’ll have the chance to leads and directs all marketing activities for the assigned brand or business including P&L responsibility, to achieve volume, organic growth, market share and profit objectives in line with the overall business priorities. Leads the implementation of the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands.
**What You’ll Do**
- Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers.
- Develop and provide strategic planning and commercial input to the development of the assigned brand or business. Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
- Establish marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
- Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace.
- Develop annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands.
- Leads the collaboration with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store.
- Leads the analyses and evaluation of customer and consumer experiences/journeys across multiple channels and touch points.
- Supports the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions.
- Develop and execute national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels.
- Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
- Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
- Manage promotional materials to establish product branding and messaging.
- Drive brand positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
- Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
- Supports upskilling and development of marketers through modelling, coaching and feedback.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
**Required Qualifications**
- B.S. in Marketing, sales, businesses or similar.
- 6+ years of experience as brand manager in OTC products.
**Preferred Qualifications**
- 2+ years of experience eCommerce
- Role-model ethical behavior by demonstrating integrity and transparency.
Follow your care
-
Brand Manager
hace 6 meses
Tlahuac, México CSG A tiempo completo**IMPORTANTE EMPRESA IMPORTADORA** **SOLICITA** **BRAND MANAGER** **Requisitos**: - Escolaridad:Licenciatura terminada **Experiência**: - Experiência de 2 a 3 años en BRANDING** **Actividades**: Planear de manera mensual la visita a los clientes Cierre de Ventas **Interesados(as) hacernos llegar un whatsapp** Tipo de puesto: Tiempo...
-
Assistant Brand Manager
hace 6 meses
Tlahuac, México Spin Master Ltd A tiempo completoAre you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...
-
Brand Manager
hace 6 meses
Tlahuac, México Comercializadora sysdo S.A de C.v A tiempo completoEmpresa con más de 33 años en el mercado mexicano, sus principales actividades en México son la comercialización, importación y distribución de una gama extensa de productos Gourmet a todas las cadenas de autoservicio y HORECA. **Brand Manager**: - 1 Año de experiência mínimo realizando actividades similares * - Actividades: - Realizar el...
-
Brand Manager
hace 6 meses
Tlahuac, México Lottus Education A tiempo completoLottus Education Somos una plataforma líder de Educación en México, donde buscamos transformar la vida de nuestros estudiantes a través de programas educativos de alto impacto. Universidad Tres Culturas está en búsqueda de Brand Manager ¿Qué necesitas? Licenciatura en Mercadotecnia o Comunicación Experiência mínima de 3 años. Manejo de...
-
Brand Manager
hace 6 meses
Tlahuac, México FIBRA EDUCA A tiempo completo**Brand Manager** **Nível **Gerente **Tipo de contrato** Interno **Tabulador **$20,000 a 25,000 netos + prestaciones de ley y adicionales. **Objetivo** Creación de estrategias de la marca Toskani para tener mayo posicionamiento de marca en la industria, estrategia para presencia de marca en consultorios médicos, gestión de presupuestos. "Creación...
-
Brand Manager Jr
hace 6 meses
Tlahuac, México BEAUTY ART A tiempo completoDistribuidora de productos de belleza con mas de 20 años en el mercado se encuentra en búsqueda de un Brand Manager para su equipo de Marketing. Como objetivo principal buscamos el crecimiento de ventas para el desarrollo de marcas. Requerimos: - Experiência en el desarrollo y crecimiento de marcas de lujo mayor 3 años. - Administración de...
-
Carbonell Latam Brand Manager
hace 6 meses
Tlahuac, México DEOLEO A tiempo completo**About us**: **We are Deoleo. The Olive Oil Company** For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future. Deoleo is the world’s largest olive oil company with world leading brands such as...
-
Dairies Jr. Brand Manager
hace 7 meses
Tlahuac, México Coca-Cola A tiempo completoAre you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 136 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key...
-
Sr Brand Manager
hace 7 meses
Tlahuac, México Reckitt A tiempo completoHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...
-
Brand Manager
hace 7 meses
Tlahuac, México Quinio A tiempo completo**¿Quienes Somos?** Somos una empresa de productos de consumo que adquiere y construye marcas que venden a través de comercio electrónico. Nos apasionan los buenos productos y llevamos los mejores a los hogares latinoamericanos. Buscamos convertirnos en el vendedor de productos al consumo más grande en el ecosistema de e-commerce en...
-
Brand Manager, Latam
hace 7 meses
Tlahuac, México LEGO A tiempo completo**Location** - Mexico City, Mexico **Job ID** - 0000016836 **Category** - Sales, Marketing & Product Management Are you excited to take Brand Marketing into the next level? Bring your marketing passion to inspire the builders of tomorrow and grow love for the LEGO System in play! Let’s harness your knowledge and desire to learn to enable our LATAM...
-
Brand Manager Wine and Spirits Industry
hace 6 meses
Tlahuac, México Global Executive A tiempo completo**Descripción**: Global Executive está en búsqueda de un: Brand Manager Jr. Para marcas de Vinos para empresa con más de 80 años dedicándose a la comercialización de la mejor selección de vinos, licores y destilados finos, así como productos gourmet en todo México tanto en tiendas propias como distribuidora. Reportando a la Directora de...
-
Marketing Manager
hace 7 meses
Tlahuac, México Qualcomm A tiempo completo**Company**: Qualcomm Intl Inc., Mexico Branch Office **Job Area**: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing **General Summary**: Qualcomm is looking for a creative and results-driven marketing professional with a passion for developing impactful campaigns. As the Integrated Campaign Marketing...
-
Brand Coordinator
hace 7 meses
Tlahuac, México PPG Industries A tiempo completoYou will support initiatives to increase brand awareness and market share of the paints and coatings category in the self-service (supermarkets) channel, through actions in point of sale´, digital and social Networks of your own and market chains. You will report to the Brand Sr Manager for Supermarkets. #LI-Hybrid **Key Responsibilities** - Support in the...
-
Brand Senior Manager
hace 7 meses
Tlahuac, México PPG Industries A tiempo completoYou will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale´, digital and social Networks of your own and Self-Service Chains. You will report to the Product Head....
-
Brand Specialist, Video Games
hace 7 meses
Tlahuac, México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo1+ years of account management, project or program management or buying experience - Bachelor's degree or Certificate of completion of studies required - Fluent in both, English and Spanish Key job responsibilities Brand Specialists will conceive, create, and analyze a wide range of marketing and site merchandising efforts, to include marketing campaigns,...
-
Sr. Brand Specialist, Video Games
hace 7 meses
Tlahuac, México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo5+ years of account management, project or program management or buying experience - 2+ years of doing one of several roles: quantitative/financial analysis, retail buying, retail planning & allocation, product/project management, pricing, marketing or e-commerce experience - Experience driving internal cross-team collaboration - Bachelor's degree or...
-
Brand Senior Manager
hace 7 meses
Tlahuac, México PPG A tiempo completoYou will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale´, digital and social Networks of your own and Self-Service Chains. You will report to the Product Head....
-
Retail Manager
hace 6 meses
Tlahuac, México iCodde A tiempo completoAt iCodde we are looking for a Retail Manager who will be responsible for managing the Retail Business in all aspects of the day-to-day operations of our retail stores, for granting the sales plan and coordinating the corporate stores following the guidelines coming from the company's strategies and in strict collaboration with the Brand...
-
Brand Marketing Specialist Ii Womens Lifestyle Latam
hace 6 meses
Tlahuac, México Nike A tiempo completoBecome a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers,...
