Communications Manager, Mexico

hace 2 semanas

Ciudad de México Dyson A tiempo completo

About us:
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in Mexico in 2018 as our first step in to Latin America. Our Mexico office is located in the Polanco area of Mexico City and our expanding team is a key contributor in helping us deliver growth throughout the market.

About the role:
Design and develop disruptive technologies to solve problems, here is the Dyson mission. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge - more categories, more locations and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. And across our support teams, we’re proud to be different and always authentic. And importantly, we support change to maintain our rapid growth.

In this global scenario, Dyson Mexico is a fast-growing market that aims to become one of the business references of the Latin America cluster, scaling up Dyson technologies as well as corporate awareness to boost Dyson reputation locally. And a Comms manager on the ground plays a key role to achieve these goals being responsible for providing a strong strategy to enhance the Dyson story reputation externally and internally.

The Comms Manager will be required to successfully plan, implement and monitor the whole Dyson Comms strategy, both for product technologies and corporate, directly responsible for the Personal Care category (Beauty products) and Dyson as Retailer to support Dyson direct growth, Corporate and Internal communications, supervising a direct report (Comms Executive) in charge of Influencer relationship management, Floor Care/Environmental Care comms for Mexico, managing also a local agency in Mexico City to successfully implement the Comms Strategy in Mexico.

At Dyson we have unique stories to tell so the Comms Manager will be expected to bring her/his passion for Comms and social media, spreading the voice around Dyson, steadily identifying press opportunities, engaging media, influencers, Institutions, key opinion leaders and running internal comms/events to ensure Dyson Mexico employees are kept informed and motivated, promoting Dyson’s values and philosophy. Besides, Comms Manager will support the local team formulating organization’s response to potential crisis PR situations.

MAIN ACCOUNTABILITIES

Reporting to Communications Director of the Americas, the Comms Manager will work with direct responsibility on development, delivery and continuous improvement of the media + influencer strategy for Mexico, directly managing a resource responsible for FC&EC and Influencers Comms categories:
General Team Management:

- Deliver local Comms (media and influencer) plans goal setting for Mexico.
- Managing media relations on a daily basis for Consumer and Professional products, in order to secure qualitative coverage and reviews.
- Excellent knowledge of the products and capable of explaining them in-depth as well as the brand story and narratives.
- Monitoring press stories relating to Dyson and its technologies and maximizing opportunities for positive PR and playing down any negative PR.
- Event planning skills: Organize digital/physical events to ensure the Dyson narrative lands in Mexico.
- Keep abreast of emerging trends, technologies and influencers.
- Accountability and efficiency in Comms budget management.
- People Management - Direct report (Comms executive) responsible for FC/EC and influencer strategy
- Building strong working relationships with Group and other markets Comms team, esp. Canada and U.S (Americas cluster), to share ideas and best practices.
- Nice to have: experience expanding CPG brands into other Latin America markets.

Hair Care comms ownership
- Be the main point of contact for Personal Care related Comms, for both media & influencers, local Ambassador, internal as well as external stakeholders.
- Liaising with the Personal Care marketing team to create and coordinate strategies that work across different channels.
- Identify best profiles to keep on developing and expanding Personal Care influencer outreach efforts: planning and running VIP, bloggers, youtubers, Instagrammers and influencers, including engagement campaigns, identifying also new targets, with related reporting to verify KPI's.
- Research relevant industry experts to boost advocacy - es. Hairstylists, target audience and users for Personal Care category.
- Trends analysis and KPIs identification to spot new opportunities and track/measure the impact of our Personal Care media as well as influencer campaigns efforts for success.

Retail Communications
- Keep relevant media and influencers interested in Dyson as retailer, securing traditional and s

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