Senior Director, CRM
hace 3 semanas
ABOUT THE ROLE & TEAM:
Lifecycle Marketing Team at ViX is looking for a Senior Director of CRM to join our team
ABOUT YOU:
You are extremely organized, highly analytical, creative, and can work independently and collaboratively. No challenge is too large because you are accustomed to working in a fast-paced environment covering a high volume of projects.
YOUR DAY-DAY:
- Create, develop and lead the CRM team- Define user lifecycle strategy for user acquisition and retention, and lead all phases of engagement and retention including discovery, ideas, design, models, launch strategy and execution- Define the KPIs of success for CRM and improve the LTV (lifetime value)- Create content strategies and calendars for the user lifecycle, promotions, launches, and large events- Design, build and monitor CRM journeys, including static and dynamic events- Collaborate with our Paid Media team to deliver cross-channel joints-
- Develop reporting dashboard to monitor campaigns and meet monthly and annual goals- Develop testing and optimization plans to improve conversions and positioning- Partner with martech team to leverage data and personalization for CRM purposes
YOU HAVE:
- Bachelor's degree in communication, business administration, advertising or marketing- 8 years of experience leading a CRM teaM/Function, or related role- Advanced use of metrics and reporting web analytics tools- Data analysis and acquisition metrics (CTR, Conversion, Open Rate, etc)- Experience in understanding attribution flows and platforms (Segment. Kochava).- High understanding of tools like Braze- Expert in Microsoft tools (Excel, Word, Outlook, PowerPoint)- Curious to always learn and stay updated with the latest Industry News- Spanish proficiency preferred
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive.
Univision es un empleador que ofrece equidad e igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de sexo, identidad de género, orientación sexual, raza, color, religión, origen nacional, discapacidad, estado de veterano protegido, edad o cualquier otra característica protegida por la ley.
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