Category Leader Seeds Mexico

hace 2 semanas

Tlajomulco, México Corteva A tiempo completo

**Description**:
Manages Corn & Sorghum portfolio's strategy for Mexico. Responsible for setting the strategic goals, including portfolio strategy, pricing, rout to market and marketing communications.
- This role will be based in Guadalajara (Jalisco) as Mexico's local hire.

**Activities**
- Delivers the financial results for the category, including net revenue, contribution margin, volume and market share.
- Full responsible for P&L for the category.
- Leads cross functional product development business cases and product launches.
- Lead strategy breeding and product concept for the portfolio.
- Responsible for the inventory management & demand forecast.
- Defines and guides all demand creation activities working directly with the Coordinator Campaign, R&D, Sales team, and Agronomy staff.
- Accountable for all Marketing programs, incentives, and CRM, working directly with Business Intelligence, RTM and commercial excellence teams.
- Expected to directly interact with the Crop Protection leaders seeking optimizations, synergy and bundle opportunities.
- Direct contact with global platform leaders & marketing team.

**Qualifications**:

- 5 years of experience in sales/marketing/finance.
- Master's degree/MBA.
- Fluent English.
- Agricultural industry knows how.
- Travel availability for all Mexican regions.
- More than 50% of time interaction with the market, customers, business partners and products.

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