Group Brand Manager Tequilas
hace 5 meses
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
For best results, use Google Chrome to view this page.
Quote from Hiring Manager
The Group Brand Manager position is pivotal and one of the most exciting ones in the Mexico Marketing organization since it establishes the strategic thinking behind each of our brand portfolio pillars.
Managing and coaching a team of highly capable and motivated Brand Managers as well as the relationship with various KSH, the GBM represents the beating heart of our marketing team, setting the tone when deploying all Brand Plans and their activities throughout the year.
Meaningful Work From Day One:
Build Brown Forman’s integrated portfolio strategy for one of our strategic portfolio pillars - both high and low-proof.
The primary role of the Group Brand Manager is to collaborate and influence other key stakeholders and to lead its team of Brand Managers in accelerating the growth of their Brands in alignment with the country’s strategic plan and global brand strategies by developing robust portfolio/category/brand strategies and executing them brilliantly.
What You Can Expect:
- Active participation in the development of the Brown-Forman Mexico Strategy, while leading the implementation and rollout of each strategic portfolio pillar: Tequila’s, Whiskeys and Ready To Drink’s.- Lead (alongside the Marketing Director), the development of strategic portfolio plans delivering the business ambitions; three-year and annual brand and country plans with world-class execution and clearly defined KPIs.- Influence business leaders & key stakeholders across Mexico, LUCRA (LAR/Africa/Ukraine/CIS/Russia), EI (Emerging International), and Global Brand Teams, in order to align efforts in achieving brand(s) and country strategies.- Lead a team of Brand Managers to build each brand and the full Portfolio. Considering the 8 pillars of the Brown-Forman Way of Brand Building framework to ensure profitable and sustainable growth, both in the short and long term.- Work closely with Global Teams to influence the localization of branding strategies, packaging, and new product development.- Alongside Revenue Growth Management, evaluate local market competencies and analyze pricing strategies/markdowns, etc. to develop the price strategy of the brand’s portfolio, ensuring sustainable, long-term value growth.- Lead and strongly influence the development of new products, packaging initiatives, brand extensions, and synergies across portfolios always aiming to deliver world-class impeccable brand launches.- Working with integrated marketing communications, global brand team, and customer marketing, oversees the development of the communication strategy and implementation of all brand and channel activation ensuring the brand is brought to life in an engaging, effective, and culturally relevant way. Champion new test and learn initiatives and share learnings and best practices with other markets.- Identify, develop, and implement new marketing strategies to capitalize on consumption opportunities for brands within each portfolio.- Integrated portfolio management and geographical prioritization in a highly competitive environment.- Establish the basis for Mental and Physical Availability strategic initiatives driven by consumer insights. Lead deployment of these initiatives.- Lead the development of effective brand positioning tools to increase brand equity.- Responsible for developing the brand-building model and robust brand communication platforms, content, and consumer experiences in all their forms.- Analyze, understand, and present relevant brand and business insights from sources such as Nielsen, Iscam, IWSR, consumer trackers, and relevant market/brand trends. It is capable of translating market information into actionable information.- Foster a continuous process of analyzing results, identifying opportunities, proposing and testing new ideas, and strengthening the brand-building model.- This position has P&L responsibility for the brand group/portfolio it oversees.- As an active member of the marketing organization, help shape the direction and growth of the department, talent, and culture. Coach, train, develop, and manage a high-performance brand builders team.- Identify alternative business opportunities to grow the established brand portfolio.- Establish and agree on commercial strategies and objectives with the sales teams of all channels, strongly influencing the design of the commercial strategy, RTC, account segmentation, and selection, while navigating the implications of an own distribution market.- Provide actionable data and insights to the IBP process to influence their forecasting.- Superb control and budget management of its portfolio strongly influence the resource allocation process to ensure that the portfolio has the right level of investment and maximizes ROI.- Select, manage, and procure the relationship and topline deliverables of local partner agencies (media,
-
Global Brand Manager
hace 6 meses
Guadalajara, México Brown-Forman A tiempo completoCURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: For best results, use Google Chrome to view this page. Quote from Hiring Manager - "This is an incredible opportunity to join Brown-Forman’s Global Tequila Team and experience the thrill of competing in a fun and exciting category such as Tequila, with two amazing brands: Herradura and el Jimador. In...
-
Global Brand Strategist
hace 3 días
Guadalajara, Jalisco, México Brown-Forman A tiempo completoUnlock the Potential of Our Tequila BrandsBrown-Forman is a leading spirits company seeking an experienced Global Brand Manager for our Tequilas portfolio. In this pivotal role, you will lead the development and implementation of our long-term vision and strategy.About UsWe are a global leader in the beverage industry, with a rich history and commitment to...
-
Global Brand Manager
hace 4 semanas
Guadalajara, Jalisco, México Brown-Forman A tiempo completoAbout the RoleThe Global Brand Manager, Tequilas will be directly involved in the development of innovation, communications, toolkits, and guidelines at the global level. They will also support global Tequila markets in localization efforts to ensure the right balance between globally led and locally infused.Key ResponsibilitiesSupport the development and...
-
Brand Manager
hace 5 meses
Guadalajara, México FERRERO A tiempo completoGuadalajara, Jal. MéxicoLugar de trabajo: Guadalajara]Company Description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented...
-
Brand Manager Associate
hace 4 semanas
Guadalajara, Jalisco, México Brown-Forman A tiempo completoMeaningful Work from Day OneThe Associate Brand Manager will collaborate with the Brand Manager in analyzing brand challenges and creating & executing brand initiatives; will plan, develop, coordinate, and direct the execution of brand communication initiatives for paid media, activation, and PR on all channels (including On and Off Premise). This position...
-
Brand Marketing Manager
hace 6 meses
Guadalajara, México Birdman A tiempo completoWould you like to make a positive impact on the planet? Embark on the journey with Birdman! **The Company** Birdman is the leading plant-based food and supplements company in Mexico, with sustained growth of over 100% YoY for 7 consecutive years. We strive to facilitate the transition to healthier, sustainable, and cruelty-free lifestyles through delicious...
-
Brand Manager
hace 5 meses
Guadalajara, México Brown-Forman A tiempo completoQuote from Hiring Manager As a member of Mexico's Marketing team, you will work in the delivery of profitable growth to the brand.This role requires a blend of strategic thinking and hands-on specialized experience with deep knowledge across channels, data analytics and brand management. The Brand Manager will actively support in the development of brand...
-
Brand Manager
hace 4 semanas
Guadalajara, Jalisco, México Brown-Forman A tiempo completoAs a Brand Manager at Brown-Forman, you will play a key role in delivering profitable growth to our brands. This position requires a blend of strategic thinking and hands-on experience with deep knowledge across channels, data analytics, and brand management.Key Responsibilities:Develop and implement brand strategies to drive growth and profitability.Manage...
-
Digital Brand Manager
hace 3 semanas
Guadalajara, Jalisco, México Snap It Go A tiempo completo**Role Overview**: We are seeking a highly skilled Digital Brand Manager to develop and implement our social media strategy, driving online presence and improving marketing and sales efforts. The ideal candidate will work closely with our marketing and content teams to create engaging content, campaigns, and promotions across various social media...
-
Marketing Manager
hace 3 semanas
Guadalajara, Jalisco, México MARMED A tiempo completoJob Title: Marketing Manager - Brand DevelopmentWe are seeking a highly motivated Marketing Manager to join our team.Responsibilities:Develop and execute marketing strategies to promote brand awareness and drive business growth.Collaborate with cross-functional teams to launch new products and services.Manage marketing budgets and optimize...
-
Senior Brand Executive
hace 3 semanas
Guadalajara, Jalisco, México Brown-Forman A tiempo completoSenior Brand Executive Job Description:CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:Our company, Brown-Forman, seeks a Senior Brand Executive to coordinate and execute key initiatives that reinforce the leadership of our brand, New Mix, in Mexico.Key Responsibilities:Collaborate with the Brand Manager to analyze brand challenges and develop brand...
-
Marketing Manager
hace 3 semanas
Guadalajara, Jalisco, México Operadora Lob Sa De Cv A tiempo completoAbout this role: We are seeking a talented Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive brand growth and awareness. Your responsibilities:Develop and implement marketing campaigns to increase brand visibility and drive sales.Collaborate...
-
Brand Manager
hace 4 semanas
Guadalajara, Jalisco, México Brown-Forman A tiempo completoAs a Brand Manager at Brown-Forman, you will play a key role in delivering profitable growth to our brand. This requires a blend of strategic thinking and hands-on experience with deep knowledge across channels, data analytics, and brand management.The successful candidate will actively support the development of brand plans in cooperation with various...
-
Medio Tiempo Brand Manager
hace 5 meses
Guadalajara, México APTO INNOVACION A tiempo completoBuscamos a un brand manager enfocado en marketing que logre la dirección de equipos de trabajo/departamentos de diseño; dando dirección gráfica y estratégica así como ejecutando conceptualizaciones de marcas y campañas. Buscamos una posición dinámica que nos ayude a investigar y aprender sobre la marca, y a su vez sea el puente de comunicación...
-
Senior Brand Executive
hace 6 meses
Guadalajara, México Brown-Forman A tiempo completoCURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: For best results, use Google Chrome to view this page. Quote from Hiring Manager The Senior Brand Executive will coordinate & execute the most important initiatives to reinforce the leadership of New Mix, one of the biggest brands in Mexico. Meaningful Work From Day One: The Senior Brand Executive will...
-
Brand Manager Enfocado en Marketing
hace 5 meses
Guadalajara, México APTO INNOVACION A tiempo completoDESCRIPCIÓN DEL PUESTO Buscamos a un brand manager enfocado en marketing logre la dirección de equipos de trabajo/departamentos de diseño; dando dirección gráfica y estratégica así como ejecutando conceptualizaciones de marcas y campañas. Buscamos una posición dinámica que nos ayude a investigar y aprender sobre la marca, y a su vez sea el puente...
-
Technical Service Manager
hace 4 días
Guadalajara, Jalisco, México ZF Group A tiempo completoAbout the RoleThe Technical Service Manager is a crucial position at ZF Group, responsible for supporting our customer care center team in resolving technical issues related to WABCO, TRW Steering, and ZF Commercial vehicle products. The ideal candidate will have a strong technical background, excellent problem-solving skills, and the ability to work...
-
Brand Ambassador
hace 5 meses
Guadalajara, México Brown-Forman A tiempo completoQuote from Hiring Manager We are looking for someone passionate about spirits, who can make a significant impact by sharing our stories with friends of our brands and building strong relationships within the industry. If you are driven, creative, and ready to represent one of the most prestigious and iconic brands, we would love to have you on our team. ...
-
Employer Brand
hace 6 meses
Guadalajara, México AstraZeneca A tiempo completoAre you a digital enthusiast with an interest in Employer Branding (EB) and a passion for delivering impactful messages and campaigns to a diverse audience? If so, we have the perfect opportunity for you at AstraZeneca. We are looking for an Employer Branding and Recruitment Marketing (EBRM) Manager to join our team. Here, you will be empowered to push the...
-
(Junior) Brand Specialist
hace 5 meses
Guadalajara, México Birdman A tiempo completoWould you like to make a positive impact on the planet? Embark on the journey with Birdman! **The Company** Birdman is the leading plant-based food and supplements company in Mexico, with sustained growth of over 100% YoY for 7 consecutive years. We strive to facilitate the transition to healthier, sustainable, and cruelty-free lifestyles through delicious...
