Director, Loyalty Marketing Cala

hace 3 semanas

Ciudad de México Marriott International, Inc A tiempo completo

**Job Number** 23061549

**Job Category** Sales & Marketing

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico

**Schedule** Full-Time

**Located Remotely?** Y

**Relocation?** N

**Position Type** Management


**JOB SUMMARY**

The Director Loyalty Marketing CALA drives local strategy and execution to ensure Marriott Bonvoy is the #1 loyalty program in the industry. This includes building the base of consumers residing in the continent and executing effective localized campaigns and experiences that keep them engaged and driving revenue to our hotels. Primary focuses include growing the loyalty program’s active member base and building love & preference for Marriott Bonvoy.

The role requires powerful management and influencing skills and requires working closely with other stakeholders within the continent and the Consumer Operations organization to execute regional strategy. The Director of Loyalty Marketing is also responsible for program guardianship (i.e., brand identity, pull through, driving the loyalty mindset on and above property in conjunction with the Loyalty Operations team) and working closely with the Partnerships team to launch new cards, partnerships, and member experiences. A close sync with Area Marketing, Digital, Brand, Performance Marketing, Communications, Sales & Distribution, GSO, Planning & Services, Revenue Management, and other disciplines is critical to pull through our strategic B2C and B2B loyalty priorities and exceeding our Balanced Scorecard metrics.

This position will partner with the continent Consumer Operations and global LCP team with core accountability for:
1. Achieving and exceeding CALA Balanced Scorecard goals, while proactively planning strategy and tracking progress against our long-term regional vision.

2. Finding smarter ways to utilize budgets for greater impact.

3. Provide leadership for the CALA loyalty marketing team, focusing on creating a culture of innovation, performance and collaboration across multiple geographies while collaborating with each of the functional areas in the Continent and Area Teams.

4. Drive localization efforts for key markets to ensure languages, content, data, and other vital aspects are customized to the needs of our members.

5. Provide support and pull-through for Global Loyalty initiatives as needed and develop/implement initiatives and activations for critical markets in the continent in conjunction with HQ LCP and continent teams.

6. Provide program expertise and proactively track member, business, and owner impact in conjunction with the Director Loyalty Operations CALA and Director Program Support CALA.

7. Lead and champion the loyalty mindset within the organization while telling a compelling loyalty value story to key stakeholder groups, including Consumer Operations, Operations/Area/Franchise Teams, Owners, and others.

SCOPE
- Direct reports: Yes
- Control or influence budget: Yes - control

**CANDIDATE PROFILE**

Education and Experience Required
- 4-year degree from an accredited university in Business Administration, Marketing, or related major and 7+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance.

OR
- 12+ years of relevant loyalty and marketing leadership experience, demonstrating progressive career growth and a pattern of exceptional performance.

Education and Experience Preferred
- University degree required; marketing focus preferred.
- Twelve years managerial/strategic leadership experience in loyalty programs, partnership marketing, international consumer marketing, and/or field operations/marketing required
- Proven effectiveness in working with virtual teams across different geographic areas
- Experience working in a highly collaborative corporate environment with direct reports.
- Experience in the hospitality or travel industry preferred.
- Experience in leading and managing through organizational change.
- Must be able to derive insight and provide actionable recommendations for -level presentations and delivery
- Individual must have solid quantitative and analytical skills
- Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
- Ability to handle the complexities of working with owners and stakeholders across national and cultural borders.

Skills and Knowledge
- Expertise in loyalty marketing and database management
- Experience with a CRM solution
- Ability to understand and meet the needs of multiple stakeholder groups and work in a global organization
- Understanding of the multiple cultures for pull-through in-market and implications on marketing communications (global and local social media platform communications).
- Superior communication skills with many stakeholders in diverse settings (emphasizing empathetic listening and persuasion skills).
- Financial analysis skills and the ability to tie strategies and p

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