Field Marketing Manager

hace 3 semanas

Tlahuac, México Zendesk A tiempo completo

Job Description

We are seeking a dynamic, business-focused Field Marketing Manager to join our growing team and drive our marketing efforts in the LATAM region. This role is integral to our mission of delivering rapid growth and enhancing our market presence through strategic event coordination, multi-channel marketing, and robust lead generation.

As a Field Marketing Manager, you will collaborate with teams from across the company to execute impactful marketing initiatives. You will work closely with departments such as Sales, Marketing to ensure alignment and support for our regional growth objectives. Your responsibilities will encompass the full lifecycle of marketing activities, from planning and execution to performance analysis and optimization.

**What you get to do every day**:

- Event Coordination and Execution: Develop, plan, and execute in-person and third-party events, as well as webinars and online events, to drive regional growth. Ensure seamless execution and impactful attendee experiences.
- Multi-Channel Marketing Initiatives: Support marketing initiatives across all funnel phases, incorporating both digital and in-person strategies to engage, convert, and accelerate customer journeys.
- Lead Generation: Create and implement effective lead generation strategies through field activities. Coordinate closely with sales and marketing teams to align efforts and optimize results.
- Budget Management: Oversee the marketing budget, negotiate with vendors, and monitor spending to ensure cost-effectiveness and maximize return on investment.
- Market Research and Analysis: Conduct local market research to tailor marketing strategies to regional needs and preferences. Analyze campaign performance data to assess effectiveness and make necessary adjustments.
- Cross-Functional Collaboration: Work closely with various marketing departments to ensure field marketing strategies align with overall business objectives. Foster collaboration and communication across teams.
- Audience Acquisition: Collaborate on strategies for audience acquisition for events, enhancing the customer journey across both digital and physical touchpoints.
- Stakeholder Collaboration: Partner with stakeholders across marketing and sales teams to support the generation of leads, Marketing Qualified Leads (MQLs), pipeline development, and bookings in the LATAM region.
- Analytics and Performance Management: Manage analytics and performance metrics for both digital and field marketing efforts. Maintain accountability for leads and pipeline outcomes, and provide comprehensive reports on regional performance.
- Content Localization and Adaptation: Review and adapt global content for localization, ensuring it is effective across all marketing channels in the region.

**What you bring to the role**:

- Proven Track Record: Demonstrated success in driving large-scale, complex marketing programs, including event coordination, multi-channel marketing, and lead generation initiatives.
- Experience: Minimum of 8 years in a marketing role within a fast-paced environment,
- Operational Support: Experience working with and supporting operations teams, managing programs that impact large groups of employees, and ensuring alignment with business goals.
- Cross-Functional Collaboration: Proven ability to work across diverse teams and geographies, synthesizing what may appear to be competing priorities to achieve common goals.
- Business Partnership: Serve as an invaluable business partner to the teams you support, with a diverse skill set spanning business operations, process design and improvement, data/analytics, and program management.
- Organizational Skills: Ability to distill complex, multi-faceted topics into an organized, structured approach, mobilizing the right people to execute effectively.
- Collaboration and Planning: Extremely strong collaboration, planning, influencing, prioritization, and time management skills, ensuring efficient and effective execution of marketing strategies.
- Adaptability: Ability to tailor your approach to meet the needs of various teams and stakeholders, ensuring alignment with overall business objectives.
- Methodology and Best Practices: Ability to follow and positively influence marketing methodology and best practices, contributing to continuous improvement.
- Technical Skills: Experience with marketing tools and software such as CRM systems, analytics platforms.

**Where We Work**
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We inves

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