Digital Communications Manager

About ICP
ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L'Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.TM
With offices in
Atlanta, London, Mexico City, Mumbai
, and
Shanghai
, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.
We're A People First Company
We foster a culture where
work/life
balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.
Do you thrive on breaking through challenges and excelling in competitive environments? Are you ready to leave your mark on some of the world's most iconic consumer brands? As a Senior Digital Media Manager at ICP, embedded within Reckitt's Media Trading team, you will play a key role in shaping digital media strategies and expanding the department by onboarding new markets. In this hybrid role you will be both hands-on, where you'll develop and implement digital media campaigns that drive brand awareness, engagement, and sales, while also introducing new teams to the department's operating model, and successfully integrating them into Reckitt's ways of working.
This position is part of Reckitt's in-house Media Trading team, known as
Applied Media Science (AMS) . The AMS team oversees global digital media planning and activation, currently supporting seven markets, but set to grow significantly through 2025 as an increase in markets are seeing the value of this centralised model and plan to be onboarded through the year. The team collaborates with external agencies and internal stakeholders to uphold best practices, share insights, and drive ongoing growth across Reckitt's digital media ecosystem.
Lead digital strategies in collaboration with media and brand teams, leveraging social, programmatic, e-retailer, and search channels to meet business objectives.
Ensure the delivery of high-quality planning, execution, and optimization of campaigns to achieve performance goals.
Develop and oversee the creation and implementation of global best practices for digital media trading across markets and brands.
The ability to collate and define actionable insights and recommendations from multiple campaign performance data, presenting opportunities department leads to further optimise learning and efficiencies.
Stay abreast of industry and platform developments, testing opportunities, and innovative solutions or automations to maintain a market-leading digital media presence.
Educate internal and external teams on digital media best practices and advocate for its strategic benefits.
Foster team growth through skill development, training, mentorship, and guidance on industry best practices.
Act as a mentor both within and outside the immediate team, supporting long-term career planning and professional development. Drive innovative media trading strategies that set industry benchmarks, ensuring localization flexibility across markets and brands.
Collaborate with senior leaders to shape the strategic direction of digital media purchasing and trading processes.
6–8 years of experience in digital media, working with Account Directors, Marketing Directors, and/or senior marketing leadership.
~ Proven success in delivering results across large-scale performance campaigns and cross-department collaboration.
~ Expertise in managing and growing teams, including recruitment, training, retention, and career development.
~ Previous hands-on experience with one or more of the common digital marketing platforms Reckitt use, such as:
~ Social Platforms:
Meta, TikTok, and others.
~ Google Ads, Bing Ads.
~ Strong stakeholder management and communication skills, including confident presentation and written abilities.
~ Excellent analytical and organizational skills, with a focus on data-driven decision-making and task prioritization.
Knowledge of DV360/GMP, Facebook Tech Stack, and related certifications.
Google AdWords Certifications (e.g., Video Certification), DoubleClick Search, and Google Analytics (plus certifications preferred).
Multilingual proficiency is an advantage.
Passion for digital media and a commitment to maintaining best-in-class standards and practices.
Natural affinity for numbers and data analysis, translating raw data into actionable insights.
Proactive, innovative, and eager to champion new strategies that enhance media trading capabilities.
Strong leadership qualities with a collaborative and mentoring mindset.
Every voice matters and we can achieve more when we do it together.