Search Engine Optimization

hace 4 días

Ciudad Juárez, México Capgemini A tiempo completo

We are seeking a highly motivated
Search Engine Optimization (SEO) Specialist
to join our team.
Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
What to expect on your journey with us:
A solid and innovative company with a strong market presence
A dynamic, diverse, and multicultural work environment
Leaders with deep market knowledge and strategic vision
Continuous learning and development
This team oversees the sales/marketing strategy for our website, including driving organic traffic through search engine optimization (SEO), deploying continual A/B and MVT experiments to improve site performance, and managing the content across the site.
A
Search Engine Optimization (SEO) Specialist
is responsible for improving our website's visibility on search engines like Google to drive organic (non-paid) traffic. They play a critical role in executing our digital marketing strategy.
We count on you for:
Keyword Research
: Identifying the most relevant and high-traffic keywords for a website's target audience.
On-Page Optimization
: Enhancing website elements such as meta tags, titles, headings, content, and URLs to improve search rankings.
Technical SEO
: Ensuring the website is technically sound by optimizing site speed, mobile-friendliness, crawlability, and resolving issues like broken links or duplicate content.
Content Strategy
: Guiding the creation of high-quality, engaging, and SEO-friendly content that aligns with user intent.
Analytics and Reporting
: Monitoring website performance using tools like Google Analytics, Google Search Console, and other SEO software, and reporting results to stakeholders.
Staying Updated
: Keeping up with search engine algorithm changes, trends, and best practices to ensure strategies remain effective.
Requirements
Over 4 years of experience in Marketing/Sales or related field, with a focus on similar responsibilities.
Experience managing projects in a development or implementation environment.
Bachelor's degree preferred in Business, Marketing or related field.
Fluency in English
What makes you stand out:
Sales process and execution
Proper utilization of systems
Product knowledge
SEO best practices
SEO content strategy
Marketing
Software / Tools
Google Analytics
Google Search Console
SEMRush
SEO Clarity / Brightedge / Conductor
Screaming Frog
Power BI
PowerPoint
Excel
Office Suite
Benefits
This position comes with a competitive compensation and benefits package.
A competitive salary and performance-based bonuses.
Comprehensive benefits package.
Flexible work arrangements (remote and/or office-based).
You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
Private Health Insurance.
Paid Time Off.
Training & Development opportunities in partnership with renowned companies.

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