Procurement Manager Media
hace 1 semana
The Media Buy Manager requires cross-functional teamwork, strategic planning and exemplary dedication to the Vergara Miller Law Firm's core value statement of
Family comes first and we treat our clients like family. The Media Buy Manager position requires strategic vision, a data-driven approach, and a passion for lead generation. The Media Buy Manager will plan, manage, and optimize advertising campaigns to achieve lead generation and brand awareness goals. This position reports to the Sales and Marketing Manager and collaborates across departments to ensure alignment with company objectives, high-quality service delivery, and exceptional performance.
Below are the roles and responsibilities in order to comply with performance expectations, company vision, and continuous improvement.
Proven data-driven decision-making expertise, strong analytical skills, and attention to detail.
Minimum 5 years of experience managing Meta Ads and Google Ads campaigns focused on lead generation.
Proficient in using automation tools such as Zapier to streamline workflows.
Experience with Airtable (preferred) and other data organization tools.
Plan, create, and manage paid media campaigns on platforms such as Meta Ads and Google Ads, with a focus on lead generation and brand awareness.
Optimize campaign performance through data-driven adjustments and strategic targeting.
Collaborate with designers and social media teams to enhance video content, static images, and other creative assets, including occasional editing in Canva and/or CapCut Pro.
Utilize Zapier and similar tools to automate repetitive tasks and improve workflow efficiency.
Prepare detailed performance reports, including key metrics, insights, and recommendations for leadership review.
Maintain up-to-date records of campaign data and lead performance metrics for strategic decision-making.
Provide mentorship and training to team members on best practices in media buying and campaign management.
Stay informed about the latest trends and advancements in digital advertising to ensure competitive positioning.
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