Marketing Sr. Specialist
hace 2 semanas
Are you passionate about creating impactful livestream experiences that drive engagement and business results? We're looking for a Marketing Sr. Specialist to lead the strategy, production, and optimization of our livestreams connecting creative storytelling with data-driven decisions.
What You'll Do
- Design and execute livestream strategies: goals, audiences, key messages, content calendar, and run of show.
- Manage in-house video production: set, lighting, audio, cameras, and technical tests.
- Create and amplify content: scripts, hooks, offers, and pre/during/post-show communication (teasers, highlights, UGC).
- Execute livestreams on platforms like TikTok, Instagram, and our app, ensuring compliance and brand safety.
- Track performance metrics (retention, CTR, add-to-cart, conversion, GMV) and continuously improve results.
- Coordinate hosts/talents, product selection, and micro-production budgets.
What We're Looking For
- 2–4 years of experience in digital marketing
- Experience creating content and communication strategies focused on conversion.
- Strong interest in video, social media, and emerging content formats (including livestreaming).
- Solid understanding of audiovisual basics (framing, lighting, audio).
- Great sense of fashion, styling, and product storytelling.
- Skills: storytelling, data-driven mindset, project management, and clear communication.
- Flexibility for evening activations or livestreams (6:00–11:00 PM).
Nice to Have
- Previous experience supporting or leading livestreams and live content.
- Portfolio or cases showing livestream or video performance results (KPIs and learnings).
- E-commerce knowledge (catalogs, product links, coupons, tracking).
- Advanced English.
- Experience in fashion categories.
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