Sr. Marketing Operations Manager
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- Own and execute CRM campaigns through Braze across email, push, in-app, and SMS channels.
- Build, optimize, and maintain customer journeys and automated lifecycle programs.
- Segment audiences and personalize communications using customer data.
- Monitor campaign performance and provide recommendations to improve engagement, retention, and conversion.
- Partner with Marketing, Product, Data, and Engineering teams to launch new initiatives.
- Implement A/B tests and analyze results to drive continuous improvement.
- Ensure best practices in CRM operations, deliverability, and campaign execution.
- Support Braze integrations, data flows, and platform enhancements.
- Create reports and dashboards to track CRM KPIs.
- Act as the internal Braze subject matter expert and provide guidance to stakeholders. Perfil buscado
- Proven hands-on experience with Braze, including campaign execution, customer journey orchestration, segmentation, and lifecycle marketing.
- Strong background in CRM, retention, or customer engagement marketing.
- Experience working with cross-functional teams, including Marketing, Product, Data, and Engineering.
- Strong analytical skills with the ability to interpret campaign performance and drive optimization initiatives.
- Ability to manage multiple priorities in a fast-paced, high-growth environment.
- Strong project management and stakeholder management skills.
- Advanced English
- Advanced proficiency in English, with the ability to communicate effectively with global teams and stakeholders.
- A proactive, results-oriented mindset with a passion for delivering exceptional customer experiences. Qué Ofrecemos
- Permanent contract.
- Salary from $70,000-80,000mxn
- Benefits above those required by law.
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