Social Media

hace 4 días

Mexico City 197 The Agency A tiempo completo

This role requieres Advanced English Proficency in the written and verbal form. CVs submitted in a language other than english will be immediately disqualified.
This is not a JR or entry-level position and it is not suitable for recent graduates or enrolled university students.

197 The Agency is a creative and social media agency that builds modern brands through strategic storytelling, cultural insight, and data intelligence.
We partner with clients across luxury, lifestyle, wellness, fashion, and hospitality to help them grow through world-class creative execution and performance-driven strategy. Every decision we make, from content to campaign structure, is rooted in both insight and intention.
We are growing fast and looking for a strategic leader who can bring clarity, vision, and analytical rigor to our social media department. This is a senior leadership role for someone who thrives on both creativity and data, and who knows how to build systems, mentor teams, and lead clients with confidence.

The Senior Social Media Strategist & Insights Lead is a high-responsibility, senior-level role that leads the agency's entire social media strategy division. You will use data as your foundation, creativity as your driver, and leadership as your multiplier. Lead the Social Media Strategy Department, overseeing team operations, priorities, and quality across multiple client accounts.
Develop weekly and monthly strategies for assigned clients, ensuring each plan is data-informed, platform-optimized, and creatively aligned.
Drive data analytics and insights by interpreting performance beyond vanity metrics to uncover audience behavior, retention, and engagement trends.
Conduct quarterly account audits across all clients to identify growth opportunities and performance gaps.
Collaborate with creative, paid, and leadership teams to align content strategy with business objectives.
Design growth experiments that integrate organic and paid data to test and scale high-impact approaches.
Develop annual KPI and performance reports for clients and agency-wide metrics.
A data-driven strategist who knows how to interpret complex analytics and turn them into clear creative direction.
A strong leader who can manage people, priorities, and projects while maintaining excellence across multiple accounts.
Minimum 4 years of experience in social media strategy, preferably within an agency environment.
Advanced English Proficiency is a must (Level B2 and above)
Bachelor's degree in Marketing, Advertising, or related field (Marketing preferred).
Strong command of data analytics and performance tracking tools such as Meta Business Suite, Ads Manager, Reportei, Notion, Slack, and CRM platforms.
Advanced understanding of social media algorithms, consumer behavior, and digital content ecosystems.
Excellent written and verbal communication skills in English (bilingual preferred).
Data analytics certifications or advanced training are a plus.
Experience in corporate or brand marketing is an advantage.

A fast-paced, collaborative environment with room to grow into a senior leadership track.
Opportunities to build and shape systems within a growing creative agency.
Exposure to high-level clients across multiple industries and verticals.
Professional development in analytics, creative strategy, and leadership.
At 197 The Agency, we do more than manage social media accounts. We build brands.
If you are ready to lead with data, think beyond aesthetics, and elevate how strategy is done, this role was built for you.

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