FBS - Senior Media Data Analyst (Knowledge in MMM)

Hace 3 días

aguascalientes, México Capgemini Jornada completa
Team Function:
- The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
- The team executes incrementality tests, builds measurement models, and reports on performance. Role Description:
- This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
- The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
- The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
- They will be able to clearly communicate actionable insights that will improve marketing efficiency. English Proficiency
- Minimum Required: Fluent Other Critical Skills
- Media Measurement (MMM, causal inference, attribution)
- Advanced
- Analytics
- Advanced Software / Tool Skills
- R/python
- Advanced
- SQL
- Intermediate
- PowerBI
- Intermediate
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance