FBS - Senior Media Data Analyst (Knowledge in MMM)

Hace 1 semana

aguascalientes, México Capgemini Jornada completa

Team Function:

  • The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
  • The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description:

  • This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
  • The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
  • The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
  • They will be able to clearly communicate actionable insights that will improve marketing efficiency.

English Proficiency

  • Minimum Required: Fluent

Other Critical Skills

  • Media Measurement (MMM, causal inference, attribution) - Advanced
  • Analytics - Advanced

Software / Tool Skills

  • R/python - Advanced
  • SQL - Intermediate
  • PowerBI - Intermediate

  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package
  • Career development and training opportunities
  • Dynamic and inclusive work culture within a globally renowned group
  • Private Health and Dental Insurance
  • Pension Plan
  • Meals tickets
  • Life Insurance