Retail Key Account Manager
hace 3 días
About the Role As Key Account Manager in Ciudad Juárez you'll develop and support the partnership between CP and Regional Accounts , helping to synchronize our category strategies and the account's shopper strategies to increase demand and account support for our profitable growth. Ensure we get our products into the store, off the shelf, and into the home of our consumers cost effectively and more efficiently than our competition.
Main Responsibilities:
Strategic Account Leadership: Develop a deep understanding of the account's strategy, identify their business needs, and sell proactive, value-added solutions to improve gross margin, reduce operating expenses, and secure a network of influential contacts.
Business Planning & Negotiation: Execute the account investment strategy, ensure profitable returns, and prepare negotiation plans that focus on mutually beneficial issues (e.g., supply chain efficiency, shopper insights) rather than solely price.
Performance Monitoring & Analysis: Review daily and weekly business performance against plan, prepare monthly variation reports (sales, volume, GtN), and act on key observations and opportunities identified through category analysis.
Promotion Management: Coordinate the planning and execution of account-specific in-store promotions, ensure timely communication/training for excellent execution, track competitive activity, and conduct post-evaluations to revise future tactics.
New Products & Category Management: Ensure rapid and high-quality sell-in of new products, share responsibility for the Category Management offering, and consistently apply shopper insights to daily business.
Shelf & Merchandising Management: Develop a strong understanding of account merchandising policies, identify opportunities to improve sales at the shelf, ensure excellent execution of all brand strategies, and monitor compliance with pricing.
Control & Product Flow: Pre-evaluate all investments for financial viability, maintain accurate spending projections, coordinate with Credit Control, and work with Customer Service to ensure product availability in the relevant warehouse.
Required Qualifications:
Bachelor's Degree
Between 2 to 3 years of experience in Customer Development area (Retail Marketing, KAM, Customer Development Executives, CPFR (Collaborative Planning, Forecasting and Replenishment), etc.)
Experience with top retail clients (Walmart, Soriana, Alsuper, Smart, etc.)
Experience in influencing and negotiating with manager-level counterparts (Buying managers, Supply Purchasing Managers, Commercial Directors, etc.)
Strong experience and solid knowledge in supply chain logistics
Intermediate/Advanced proficiency in Microsoft Office (Excel Pivot Tables) and Google Slides/Docs
Intermediate English Level
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