SEO & AI Search Strategy Manager

We are seeking a strategic and forward-thinking leader to drive the organic growth and digital authority of multiple Senior Living communities. This role goes beyond traditional SEO, focusing on how search engines and AI-powered generative platforms understand, trust, and recommend brands.

This position is results-driven and performance-oriented, with clear goals tied to measurable outcomes, while also emphasizing collaboration, long-term growth, and team development.

Key Responsibilities

SEO, AIO & GEO Strategy

- Lead advanced SEO strategies for a multi-location Senior Living portfolio.
- Develop entity-based and semantic SEO frameworks to ensure clarity and authority.
- Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.
- Ensure brand and community consistency across all digital signals used by search engines and AI systems.

Content & Authority Strategy

- Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).
- Ensure content answers real, intent-driven questions with depth, clarity, and empathy.
- Position communities as trusted guides for families—not advertisers.

Digital Authority & Backlink Strategy

- Design and execute high-quality backlink strategies to strengthen domain and entity authority.
- Build and maintain relationships with relevant organizations, media outlets, and industry partners.
- Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.
- Ensure all authority-building efforts support long-term SEO and GEO objectives.

Local Search & Search Experience (SEMO)

- Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.
- Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.
- Understand how local and reputation signals influence both traditional and AI-driven discovery.

Cross-Channel Awareness (Paid & Programmatic Alignment)

- Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.
- Use insights from paid and programmatic campaigns to inform organic and GEO strategy.
- Align organic and paid efforts without directly managing paid media execution

Team Leadership & Development

- Act as a mentor and strategic partner to the marketing team.
- Support team growth through guidance, collaboration, and knowledge-sharing.
- Foster a culture of accountability, curiosity, and continuous improvement.
- Help elevate team performance through clear priorities and shared goals.

Performance Measurement & Results

- Own and track performance based on clear, outcome-driven metrics, including but not limited to:
- Organic visibility and qualified traffic growth
- Local search presence and dominance
- Brand and community authority signals
- AI-driven discovery and visibility across generative platforms
- Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.
- Translate performance data into actionable insights and strategic adjustments.
- Operate with a strong focus on results, accountability, and continuous optimization.

Requirements

- 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.
- Proven experience managing SEO strategies for multi-location or enterprise websites.
- Strong understanding of technical SEO, local SEO, content strategy, and digital authority.
- Professional fluency in English (written and spoken).
- Experience in Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).
- Key Skills & Attributes: Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.

Benefits

- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.
- Dental Insurance: Always smile with confidence
- Life Insurance
- Vacation Days: 12 vacation days.
- + Floating Holidays: 3
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
- Multicultural Exposure: Work with operations within Mexico and the United States.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
- Career Growth: We will search for the best conditions for progressing in your career.