Marketing Manager

hace 4 semanas

Ciudad Juárez, México MGM Muthu Hotels A tiempo completo

Job Summary
We are seeking a creative and results-driven
Marketing Manager
to lead and execute marketing strategies that promote our travel agency's services, destinations, and travel experiences. The ideal candidate will increase brand awareness, drive customer acquisition, and support sales growth through digital and traditional marketing initiatives.
Key Responsibilities
Develop and implement comprehensive marketing strategies to promote travel packages, tours, and services
Plan and manage digital marketing campaigns (social media, email marketing, SEO/SEM, paid ads)
Oversee content creation for websites, blogs, social media, and promotional materials
Manage brand positioning and ensure consistent messaging across all channels
Analyze market trends, customer behavior, and competitor activities
Collaborate with sales, operations, and partners (hotels, airlines, tourism boards) to create joint promotions
Plan and execute seasonal campaigns, special offers, and destination launches
Manage marketing budgets and track ROI and campaign performance
Organize promotional events, travel fairs, and influencer or media partnerships
Monitor and report on KPIs, providing insights and recommendations for improvement
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field
Proven experience as a Marketing Manager or similar role (travel or hospitality industry preferred)
Strong knowledge of digital marketing tools and platforms
Excellent communication, presentation, and copywriting skills
Experience with analytics tools
Strong project management and organizational skills
Creative mindset with a data-driven approach to decision-making
Preferred Skills and Experience
Experience in the travel, tourism, or hospitality industry
Knowledge of destination marketing and travel consumer behavior
Familiarity with influencer marketing and affiliate partnerships
Graphic design or basic video editing skills
Experience managing external agencies or freelancers

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