Marketing Manager

hace 2 semanas

Ciudad Juárez, México Equivity A tiempo completo

**Join Our Team as a Marketing Manager at Equivity**

At Equivity, we believe in creating a workplace where every team member thrives. We're seeking a passionate and dedicated Marketing Manager to bring their unique talents to our collaborative and supportive environment.

**Your Impact**

As a Marketing Manager at Equivity, you’ll play a pivotal role in shaping and executing strategies that generate high-quality leads and convert them into tangible sales opportunities. This role is perfect for a proactive and analytical marketer who thrives in developing innovative campaigns and aligning them with business objectives to deliver measurable results

**What You’ll Do**:

- Collaborate with the sales team to align marketing initiatives with revenue goals and ensure a seamless lead-to-sales pipeline.
- Optimize landing pages, calls-to-action (CTAs), and other marketing assets to maximize conversions.
- Analyze performance metrics, including cost per lead (CPL), lead quality, and conversion rates, and make data-informed adjustments.
- Manage CRM systems and marketing automation tools to track and nurture leads effectively.
- Conduct competitor and market analysis to identify opportunities for growth and differentiation.
- Create and oversee marketing campaigns that directly drive sales volume, including retargeting and upselling strategies.
- Monitor and report on campaign performance, providing actionable insights to improve ROI.

**What We’re Looking For**:

- Proven experience as a Marketing Manager or similar role with a focus on lead generation and sales growth.
- Expertise in digital marketing channels such as Google Ads, Facebook Ads, LinkedIn Ads, SEO, etc.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong analytical skills with the ability to interpret data and turn it into actionable strategies.
- Excellent project management and communication skills, with the ability to collaborate across teams.
- A track record of meeting or exceeding lead generation and revenue targets.
- Bachelor’s degree in Marketing, Business, or a related field; advanced certifications (e.g., Google Analytics, Google Ads) are a plus

**What We Offer**:

- Work Schedule Monday-Friday 7:00am-4:00pm Monday to Friday
- $30,000-$45,000 pesos per month
- Opportunities for professional development.
- A progressive company culture where your ideas are valued

We value each team member's contributions and are committed to maintaining a workplace that encourages both individual and collective success.

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