Marketing Generalist I Mexico Based I Chinese Stakeholders

About Us

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role in VT Markets

To help us grow our business in Europe and Latin America, we are seeking a motivated and data-driven Marketing Executive to join our dynamic team. We are looking for a detail-oriented and versatile Marketing Generalist to support our promotional and CRM initiatives, while contributing to the broader marketing function.

What Makes You a Great Fit

- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in marketing, preferably in campaign management, client engagement, or digital marketing.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience working with marketing analytics tools (Power BI, Excel, etc.)
- Excellent communication, project management, and problem-solving skills.
- Ability to work in a fast-paced, results-driven environment.
- Proficiency in Spanish, Chinese, and English.
- Fresh graduates are welcome to apply.
- Experience in performance marketing, loyalty programs, or growth marketing is a plus.
- Understanding of customer segmentation and behavioral targeting in online investment brokerage industry is a plus.

Your responsibilities will include

1. Promotional Campaign Management

- Coordinate with backend development team to ensure promotional campaign setup, system logic, and delivery accuracy.
- Liaise with Global Marketing team on campaign planning, materials, and execution, adapting initiatives for local relevance and compliance.
- Arrange campaign-related communications (email, push, SMS, in-app banners, landing pages, etc.) to ensure consistent and timely rollout.
- Monitor campaign results and provide feedback for optimization.

2. CRM & BAU Communications

- Manage day-to-day CRM sends (emails, push notifications, SMS) including trading stimulation campaigns, lifecycle journeys, and IB (Introducing Broker) communications.
- Ensure accurate segmentation, scheduling, and reporting of CRM activities.
- Continuously analyze performance data to improve open rates, CTR, and conversions.

3. [Bonus] Digital Paid Advertising (Nice-to-Have)

- Experience with digital paid ads (Google, Meta, programmatic) in bidding, optimization, and reporting will be considered a strong advantage, but not a core requirement for the role.

What Success Looks Like

- Brand Presence & Engagement: Successfully establish and strengthen VT Markets' brand presence in your region through consistent, high-quality campaigns that resonate with target audiences and generate measurable engagement across all marketing channels
- Campaign Effectiveness: Deliver marketing initiatives that consistently achieve or exceed lead generation and conversion targets while maintaining cost efficiency and demonstrating clear ROI on marketing investments
- Cross-Functional Collaboration: Build strong working relationships with the Global Marketing COE and regional teams, ensuring seamless execution of marketing strategies and timely delivery of all marketing deliverables

What We Offer

As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your journey after applying

- First round interview with our talent acquisition partner
- Second round interview with the hiring manager