Customer Marketing Channel Lead

hace 3 semanas


Xico, México Hasbro Inc. A tiempo completo

About the Role: We are seeking a highly motivated and experienced Customer Marketing Channel Lead to drive our go-to-market strategy for modern channels, specifically all Walmart format stores. The successful candidate will be responsible for leading and following up on strategies for this channel, including portfolio, promotional, channel/customer, and ecommerce plans to achieve business objectives and ensure profitability. They will also guarantee timely executions at point of sale.

Key Responsibilities:

  • Develop and execute comprehensive go-to-market strategies for modern channels, focusing on Walmart format stores
  • Lead and collaborate with cross-functional teams to create and implement effective marketing plans
  • Manage and measure in-market delivery of brand plans, ensuring alignment with business objectives and profitability targets
  • Work closely with commercial teams to deliver excellence in-store (off and online)

Requirements:

  • Minimum 3-5 years of experience in customer marketing or a related field
  • Proven track record of developing and executing successful marketing strategies
  • Strong leadership and collaboration skills, with ability to work effectively across functions
  • Excellent communication and project management skills

What We Offer:

  • A competitive salary: $120,000 - $150,000 per year, depending on experience
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development

Hasbro Inc. is an Equal Opportunity Employer.



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