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Marketing Manager

hace 2 meses

Ciudad de México, Ciudad de México Sword Health A tiempo completo
About Sword Health

Sword Health is a pioneering healthcare technology company dedicated to revolutionizing the way pain is managed. Our mission is to empower two billion people worldwide to take control of their pain, and we're committed to delivering a 62% reduction in pain and a 60% reduction in surgery intent. With a strong presence in three continents and a client base of 2,500+ enterprises, we're leveraging technology to save millions and make a meaningful impact.

Job Summary

We're seeking an exceptional Enrollment Marketing Strategist to join our marketing team. This individual will play a critical role in driving maximum impact for our client populations, developing key relationships, and executing data-driven enrollment marketing initiatives. The ideal candidate will be an independent self-starter with a strategic mindset, able to develop and execute a playbook aimed at creating unique campaigns by population to drive maximum engagement.

Key Responsibilities
  • Create integrated marketing campaigns leveraging client segmentation across our ecosystem of products to deliver against enrollment goals for a book of business.
  • Supervise the execution, monitoring, and measurement of marketing campaigns and their success.
  • Act as the central point of marketing contact both internally and externally with the client for collaboration, augmentation, and execution of multi-product, multi-channel campaigns delivering a best-in-class experience to our key accounts at the member level.
  • Ensure campaign execution is flawless, adhering to our rigorous standards.
  • Work cross-functionally with growth, content, and analytics partners to test, optimize, analyze, and inform future campaign iterations.
  • Own a book of business of our key accounts responsible for driving a meaningful percentage of overall company revenue.
  • Compile regular reports of campaign performance and results, sharing them both externally with clients and internally with campaign managers and operations partners to enhance future campaigns.
  • Improve new campaigns using data and feedback from existing and previous projects.
  • Partner with content and growth teams to strategize, test, and iterate on campaign ideas to optimize existing campaigns, leveraging key learnings to bolster the entire book of business.
  • Leverage data to drive creative ideation, iteration, and refinement of new content to increase member enrollments.
Requirements
  • 5+ years of experience in a B2C enrollment marketing role in technology, digital healthcare, or B2B2C experience is a plus.
  • Client-facing experience, working collaboratively with key accounts to understand and define solutions for their unique populations.
  • Management experience building a group of best-in-class growth marketers.
  • Proven track record of user growth and engagement/retention.
  • Experience managing both internal and external cross-functional partners to tight deadlines to ensure on-time execution.
  • Strategic mindset combined with the ability to execute effectively.
  • Multi-dimensional with an ability to navigate conversations across a myriad of audiences, including analytics, growth, content, and client-facing.
  • Creative/strategic thinker - constantly pushing boundaries and looking for new ways to open enrollment opportunities.
  • Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
  • A member-centric and growth-mindset with an ability to empathize with our patients and their challenges.
  • Ability to plan, organize, prioritize, and execute multiple activities/projects simultaneously.
  • Ability to manage and report top-line/executive updates while getting one's hands dirty on day-to-day activities.
  • Collaborative with team members within and across US/international cities.
  • Experience and desire to work in a fast-moving, high-growth environment.
Benefits
  • Comprehensive health, dental, and vision insurance.
  • Equity shares.
  • Discretionary PTO plan.
  • Parental leave.
  • 401(k).
  • Flexible working hours.
  • Remote-first company.
  • Paid company holidays.
  • Free digital therapist for you and your family.