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Product Marketing Manager
hace 1 mes
Sagan is a pioneering membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
The Product Marketing Manager will lead marketing initiatives focused on content creation, outbound and inbound marketing campaigns, and digital marketing management. The ideal candidate will have experience in enterprise technology marketing, with a deep understanding of AI hardware and B2B markets.
Key Responsibilities:- Develop high-quality content, including white papers, sales brochures, and presentations, that position the company as a thought leader in the AI hardware market.
- Collaborate with the technical team to convert complex product details into digestible content for customers and partners.
- Plan, execute, and optimize outbound campaigns (email, webinars, social media) in coordination with the sales team.
- Monitor and analyze campaign performance, providing regular reports and recommendations.
- Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility.
- Lead content marketing initiatives, such as guest articles and influencer partnerships.
- Oversee the company's digital presence, including website management, SEO, SEM, and paid advertising.
- Create and manage social media content calendars to drive engagement and community growth.
- Conduct market research to refine marketing strategies and differentiate the company's products from competitors.
- Monitor competitor activities and adjust strategies accordingly.
The Product Marketing Manager will work closely with the sales team to maximize event results through outreach campaigns and promotional activities. The ideal candidate will have a proven track record of creating marketing content for B2B tech companies and expertise in branding, design, or inbound marketing in the B2B space.
Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.
