Digital Media Strategist Director for LATAM Region

hace 2 días

Xico, México Pepsico A tiempo completo

Overview

PepsiCo is a multinational food and beverage corporation that operates in over 200 countries and territories. With a diverse portfolio of iconic brands such as Lay's, Doritos, Cheetos, Gatorade, Pepsi, and Quaker, the company generated $79 billion in net revenue in 2021.

PepsiCo's vision is to become the global leader in beverages and convenient foods by winning with PepsiCo Positive (pep+), a strategic transformation that prioritizes sustainability and human capital. The company aims to operate within planetary boundaries and inspire positive change for the planet and its people.

The culture at PepsiCo is dynamic and collaborative, with passionate teams embracing new ideas and technologies. The company is committed to fostering a diverse workforce by creating an inclusive space where everyone has a voice.

Job Description

The Digital Media Strategy Sr. Manager, LATAM will support the region in sharing best practices, driving digital and data-driven mindsets, and implementing real-time optimization for digital media buying. This role requires understanding and customizing approaches to cater to the differences among the region while delivering a future-forward vision of media and digital strategy.

The ideal candidate will have +8 years of experience in media, preferably in social or digital media. They should be able to leverage global connections to ensure the LATAM region follows global priorities and participates in new launches, tools, and services.

This role involves:

  • Sharing and supporting regional and local teams on driving Performance Marketing mindset to ensure PepsiCo Latam is perceived as an innovative company and aligned with digital evolution.
  • Leveraging Global connection to assure Latam is following global priorities, as well as leveraging the most of JBP's and being actively participating on the new launches, tools and services.
  • Ensuring media KPIs and channel mix (online/offline) are followed over the region leveraging Data and real-time optimization for all marketing campaigns in order to bring the most effective results.
  • Building relationship with media partners and publishers, enterprise-wide relationships and emerging partnerships to drive improvement in effective communications strategies.
  • Keeping consumer behavior understanding and overall media evolution landscape to guide Media Investment, reach targets beyond traditional TV advertising, considering the universe of options and touch points for idea / platform deployment.
  • Understanding and managing Retail media players in partnership with Ecomm team to assure we are optimizing our media dollar.
  • Works together with Data team to evaluate MarTech tools available to support region needs on media and data management. Implementing Media pilots to test new formats, methodologies and etc.
  • Keep up to date and share Emerging trends, marketplace opportunities, media consumption habits and advertising marketplace.
  • Leadership of the media agency demanding the team is aligned with PepsiCo kpis and priorities from briefing/idea development up to implementation in partnership with brand managers.
  • Support delivery of Personalization at scale as it pertains to media targeting and inputting, supporting the team to deliver personalization content and media against brand strategies. Having a point of view on where personalization plays a role and delivers ROI.
  • Continuously connect with Analytics team to assure PepsiCo LatAm is making the right choices on media planning to achieve the Best ROI independent of the methodology ROI Engine or MMM.
  • Collaborate with brands, marketing, and agencies to create Data Driven vision and technology to empower marketing capabilities such as audience segmentation, precise targeting, and personalization.

Estimated Salary: $120,000 - $180,000 per year

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