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Marketing Lifecycle Strategist

hace 2 meses

Xico, México Paper Street Media A tiempo completo

About Us
We are a web-based video-on-demand network with a focus on adult entertainment, based in Downtown Miami. Our team is comprised of creative souls with diverse backgrounds. If you're a true believer in work hard & play hard, this is the place to be. At Paper Street Media, you'll enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.

What We Do
We discover what excites the world and deliver it seamlessly to our members. We're the creators of top sites you know and love. We're leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.

Job Overview
Paper Street Media, LLC is hiring a Marketing Lifecycle Manager for a full-time position. The primary role of this position is to collaborate closely with marketing, product, engineering, customer service, and data teams. You'll identify opportunities for optimizing our members' journeys through activation, engagement, retention, and habit creation for new and existing subscribers.

Key Responsibilities
- Lead the development and implementation of automation and campaigns.
- Define strategy and KPIs for retention/engagement touchpoints.
- Ideate and execute new subscriber engagement and content marketing initiatives.
- Own the subscription lifecycle and identify churn reasons.
- Test new ideas and collaborate with data teams.
- Create and execute programs enhancing and building improved transparency of subscription benefits.
- Advocate for subscribers across the company.
- Manage triggered campaigns across multiple channels.
- Deeply understand the customer experience and develop segmentation.
- Implement personalized marketing campaigns across channels.
- Improve customer loyalty and retention strategies.
- Own retention marketing KPIs and A/B test campaigns.
- Align and report retention metrics with insights regularly.
- Collaborate with product, paid media, brand, business intelligence, and engineering teams.
- Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy.

Requirements
- Bachelor's degree in marketing, business, or related field.
- 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
- Strong understanding of customer behavior and segmentation.
- Mastery of digital marketing channels at various stages of the customer journey.
- Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
- Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.