Email Marketing Strategist

hace 4 semanas


Ciudad de México, Ciudad de México Torre A tiempo completo
Job Title: Email Marketing Strategist

We are seeking a highly skilled Email Marketing Strategist to join our team at Torre. As an Email Marketing Strategist, you will be responsible for developing and executing bespoke email marketing strategies in collaboration with cross-functional teams.

Key Responsibilities:

  • Developing and executing email marketing strategies
  • Collaborating with cross-functional teams
  • Keeping up-to-date with the latest marketing trends
  • Communicating complex ideas effectively
  • Preparing detailed briefs for art and copywriting teams
  • Managing end-to-end email and SMS marketing campaigns
  • Creating compelling, personalized email content
  • Conducting A/B tests to optimize email performance
  • Designing unique customer journeys through tailored email automation
  • Analyzing campaign metrics to derive insights and refine strategies

Requirements:

  • 4+ years of experience in Digital Marketing, with a focus on B2B and or B2C email marketing
  • Proficiency in email marketing platforms (Klaviyo, Hubspot, ActiveCampaign, Pardot/Salesforce, Mailchimp, SendInBlue)
  • Copywriting skills and a history of creating engaging B2B and B2C email content
  • An analytical mindset, experienced in data analysis and reporting
  • Excellent attention to detail, time management, and collaborative skills
  • Proficient in crafting visually appealing and engaging email designs that align with brand identity and captivate the target audience
  • Ability to manage email lists, segmentation, and audience targeting to optimize campaign performance

Benefits:

  • Flexible work location (remote or in-person if you like)
  • Flexible schedule (focus on results – not time)
  • Comprehensive Health benefits for you and your family
  • Autonomy to lead and innovate in your zone of genius
  • 3 weeks of paid time off, plus flex days to recharge and take that well-deserved break
  • In-person events and opportunities to truly connect with the team
  • Our commitment to invest in your career with ongoing training and coaching to support your growth and development

About Torre:

Torre is a company that helps businesses find top talent. We are passionate about matching the right people with the right opportunities.



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