Education Marketing Manager

hace 1 semana

Xico, México Canva A tiempo completo

About the Role

We are seeking a highly skilled Education Marketing Manager to join our International Marketing Group in Brazil. As a key member of our LatAm Marketing team, you will drive market-specific growth goals and comprehensive market strategies across LatAm.

Key Responsibilities

  • Develop and execute end-to-end education marketing strategies in Brazil, leveraging deep local knowledge and expertise.
  • Design and implement online marketing campaigns across various channels, including Meta, Google, TikTok, and more, to engage education professionals and creatives.
  • Collaborate with cross-functional teams in Brazil and globally to conceptualize, plan, execute, and report campaigns.
  • Manage education communities, grow and develop community programs, and host webinars and in-person workshops for teachers, education professionals, and creatives.
  • Partner closely with education sales to identify growth opportunities for Canva for Education.
  • Coordinate with events, social, community, external agencies, and external functions to deliver on education goals.
  • Participate and drive community and partner participation in local education conferences and events.
  • Work alongside global and local teams to deliver education content that creates cultural connection, is locally relevant, and delivers against our business goals.

Requirements

  • Proven experience in senior marketing roles, ideally with experience working in education and tech.
  • Well-rounded marketer with the ability to work in cross-functional teams in a fast-paced environment.
  • Keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • Excellent verbal and written communication skills in both Portuguese and English, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
  • Strong cross-functional skills, including working with sales, growth, and social teams.
  • Full proficiency in Portuguese and English is required.

About the Team

As part of the International Marketing Group, our LatAm Marketing team drives market-specific growth goals and comprehensive market strategies across LatAm across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement, and other growth channels.

What We Offer

  • The opportunity to contribute to Canva's education marketing strategy from ideation to execution.
  • A fast-paced environment where you'll thrive and make data-driven decisions.
  • A cross-functional team that rallies towards ambitious growth goals.
  • A background in Education and a deep understanding of the education landscape of Brazil.

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