Marketing Innovation Leader for Coca-Cola HBC

hace 1 día


Ciudad de México, Ciudad de México Coca-Cola HBC A tiempo completo
About This Role

Coca-Cola HBC is seeking an experienced Marketing Innovation Leader to join our team. As a key member of our marketing team, you will play a critical role in developing and managing marketing plans and innovation in partnership with our bottlers, marketing, and ARTD community.

Key Responsibilities
  • Develop and implement effective marketing strategies in collaboration with bottlers to drive category growth.
  • Build and maintain strong relationships with senior-level customers (franchisees & bottlers) and resolve complex situations.
  • Deliver consumer and industry insights that inform brand and category strategies.
  • Create and manage the annual marketing calendar to contribute to long-term planning.
  • Identify and leverage marketing opportunities through consumer and shopper insights.
  • Lead strategic meetings and build portfolio strategy implementation.
Requirements
  • Bachelor's degree in Marketing/Business or equivalent education.
  • Minimum 5 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
  • Advanced strategic thinking and application.
  • Ability to recognize and interpret consumer behavior, brand strategies, and customer needs.
  • Demonstrated personal leadership skills and influencing ability.
  • Effective communication and analytical skills.

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus additional benefits and compensation packages.



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