Marketing Innovation Leader for Coca-Cola HBC
hace 1 día
Coca-Cola HBC is seeking an experienced Marketing Innovation Leader to join our team. As a key member of our marketing team, you will play a critical role in developing and managing marketing plans and innovation in partnership with our bottlers, marketing, and ARTD community.
Key Responsibilities- Develop and implement effective marketing strategies in collaboration with bottlers to drive category growth.
- Build and maintain strong relationships with senior-level customers (franchisees & bottlers) and resolve complex situations.
- Deliver consumer and industry insights that inform brand and category strategies.
- Create and manage the annual marketing calendar to contribute to long-term planning.
- Identify and leverage marketing opportunities through consumer and shopper insights.
- Lead strategic meetings and build portfolio strategy implementation.
- Bachelor's degree in Marketing/Business or equivalent education.
- Minimum 5 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
- Advanced strategic thinking and application.
- Ability to recognize and interpret consumer behavior, brand strategies, and customer needs.
- Demonstrated personal leadership skills and influencing ability.
- Effective communication and analytical skills.
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus additional benefits and compensation packages.
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