Brand Manager
hace 7 días
We are seeking a highly skilled Brand Manager to join our team at BIC. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to drive growth and increase brand awareness in Mexico and Ecuador.
Key Responsibilities- Develop and execute marketing plans to achieve business objectives, focusing on consumer behavior and market trends.
- Adapt global strategies to local markets, ensuring relevance and alignment with profitability and ROI KPIs.
- Collaborate with global teams to implement strategies, share results, and drive innovation.
- Lead media and communication planning, working with agencies to achieve brand objectives.
- Work closely with Trademarketing and Sales teams to translate category strategies into commercial plans.
- Develop and implement digital strategies, leveraging social media and digital channels to reach customers.
- Analyze market information to identify opportunities, translating insights into growth plans.
- Lead new product launches, from opportunity assessment to KPI evaluation.
- Manage P&L responsibility, following up on billing and understanding category and key product profitability.
- University degree in Marketing, Industrial Engineering, or related field.
- 5-7 years of experience in brand or FMCG management in transnational companies.
- Advanced business English.
- Results-oriented, data-driven, analytical skills, and excellent communication skills.
- Knowledge of digital marketing, teamwork, negotiation skills, and management of Retail Index and Nielsen databases.
BIC is an Equal Opportunity Employer, committed to hiring people with diverse backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based on qualifications, merit, or business need.
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