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The Account Manager is responsible for managing and maintaining ongoing relationships with properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs.
Key Responsibilities- Designs customized annual marketing and implementation plans for each assigned property, including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
- Communicates with property to get input throughout the planning process.
- Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting-edge marketing trends to unveil opportunities for growth.
- Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
- Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pulls through new marketing programs/products/services to ensure successful, brand-appropriate local implementation.
- Provides marketing budget guidance to property leadership.
- Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
- Manages coordinators and any other BMD support personnel, as assigned, and ensures quality of work.
- Shares quantitative views on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and sets goals/targets.
- Determines KPIs and specific goals for properties, monitors progress against those goals, and provides reports and information about progress.
- Updates plans as needed based on performance.
- Educates hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance.
- Educates GMs/owners on marketing and eCommerce topics and trends.
- Identifies opportunities for expanding services for a given property; shares value of expanded services with property leadership; includes ROI analyses for services and campaigns.
- Responds to ad-hoc requests.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels, and more opportunities for associates to grow and succeed. We are a global leader in the hospitality industry, with a portfolio of over 7,000 properties across 131 countries. Our mission is to provide exceptional guest experiences, while also creating value for our shareholders and communities.
