Public Relations Specialist
hace 2 meses
About the Role
We are seeking a highly skilled Public Relations Specialist to join our team at Swarovski. As a key member of our Communications department, you will be responsible for implementing PR and Comms activities that drive brand awareness and traffic.
Key Responsibilities
- Develop and execute PR strategies in alignment with market activation plans, ROMI guidelines, and global policies.
- Collaborate with media agencies to brief and orchestrate media-related activities, ensuring campaign effectiveness and maximizing results.
- Build and maintain relationships with journalists, PR agencies, stylists, and local influencers to grow PR coverage and keep the brand top of mind.
- Coordinate the delivery of press releases to PR agencies and stakeholders, and orchestrate marketing events for press and consumers.
- Execute product placement, collaborations, and local activations in alignment with brand positioning, including fiscal and legal processes.
- Monitor performance through pre-defined KPIs, ensure contractual requirements are met, and provide feedback for necessary adjustments.
- Develop clear guidelines and monitor compliance to ensure brand consistency across online shops, social media channels, and partner platforms.
About You
We are looking for a talented professional with a university degree in PR, Marketing, or a related field, and at least 3 years of experience in a similar role within an international setting. You should have a minimum of 2 years of work experience in a fashion and retail environment, and excellent organizational and planning skills. Proficiency in English (Intermediate-Advanced) is required.
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