Content Creator for Corporate Social Media
hace 5 días
PepsiCo is a leading food and beverage company with iconic brands consumed more than a billion times a day in over 200 countries. Our product portfolio includes 22 of the world's most recognized brands, such as Pepsi, Gatorade, and Quaker.
We are committed to creating a culture where all people feel welcome and valued. As a part of our team, you can expect to work in an inclusive environment where everyone has the opportunity to grow and develop.
The OpportunityWe are seeking a highly skilled Content Creator to join our Corporate Communications team. The successful candidate will be responsible for conceiving, developing, and executing compelling content for corporate campaigns across various social media platforms.
This role requires a storyteller who can partner with the Creative Director and video expert to bring ideas to life in new and inspiring ways. You will work collaboratively with other team members to conceptualize and execute creative campaigns that align with corporate objectives and resonate with the target audience.
You will have the opportunity to utilize multimedia tools to create visually appealing content, including images, videos, infographics, and animations that convey brand messaging effectively.
Your ImpactAs a Content Creator, your responsibilities will include:
- Developing engaging and relevant content for corporate campaigns across social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and emerging platforms.
- Collaborating with other team members and the business team to conceptualize and execute creative campaigns that align with corporate objectives and resonate with the target audience.
- Utilizing multimedia tools to create visually appealing content, including images, videos, infographics, and animations that convey brand messaging effectively.
- Implementing strategies for maximizing reach, engagement, and conversion through effective use of hashtags, keywords, and platform-specific features.
- Having an in-depth understanding of social media trends, algorithms, and best practices.
To be successful in this role, you will need:
- A Bachelor's degree in a directly related field (communication, advertising, marketing, etc.).
- 3+ years experience in agency, in-house agencies or social media platforms.
- Language proficiency in both English and Spanish is a must for this role (FLUENT ENGLISH COMMUNICATION SKILLS ARE REQUIRED).
- Creative Proficiency: Demonstrated ability to ideate and produce engaging content across various social media platforms.
- Social Media Expertise: In-depth understanding of social media trends, algorithms, and best practices, with hands-on experience in managing corporate social media accounts.
- Multimedia Skills: Proficiency in graphic design, video editing, and other multimedia tools such as Adobe Creative Suite.
- Copywriting: Strong writing skills with the ability to craft compelling and concise copy tailored to different social media platforms and target audiences.
PepsiCo offers a competitive salary and benefits package, including opportunities to learn and develop every day through a wide range of programs. We also offer internal digital platforms that promote self-learning, development programs according to Leadership skills, and specialized training according to the role. Additionally, we celebrate success through recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs and flexibility program that will allow you to balance your personal and work life are also available. We are an equal opportunity employer and value diversity at our company.
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