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Unlock your potential as a key player in shaping WTW's employer brand and driving engagement across global markets. As our SEA Employer Branding Specialist, you'll have the opportunity to craft compelling stories and innovative search advertising campaigns that showcase our authentic, curious, and bold culture and attract top talent.
The Role
- Social Media Campaigns: Develop and execute paid social media campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube, creating engaging content tailored to each channel and monitoring performance for optimal results.
- Google Search and Display Campaigns: Plan and execute Google Ads campaigns to increase brand visibility and attract potential candidates, conducting keyword research and optimizing ad copy for maximum impact.
- Job Board Campaigns: Oversee and optimize job board postings and sponsored ads on platforms like Indeed, Glassdoor, and other relevant job boards, ensuring job listings are attractive, accurate, and reflect WTW's employer brand.
- Content Creation: Produce high-quality content, including social media posts, videos, and infographics, that highlight WTW's culture, values, and employee experiences, collaborating with internal teams to gather content ideas and insights.
- Campaign Monitoring and Optimization: Track and analyze campaign performance, using data-driven insights to optimize ongoing and future campaigns, and prepare regular reports on campaign performance and ROI.
- Employee Advocacy Programs: Participate in the creation and management of employee advocacy programs to encourage employees to share their positive experiences on social media and other platforms.
