Digital Commerce Specialist
hace 1 mes
**Job Overview**
We are seeking a highly skilled Digital Commerce Specialist to join our team at Alibaba Group. The ideal candidate will have a strong understanding of branding principles, design, and market trends.
**Key Responsibilities**
- Develop and execute comprehensive brand strategies that align with the company's mission, values, and business objectives.
- Oversee the creation and maintenance of a compelling brand identity, including logos, visual assets, brand guidelines, and messaging.
- Craft and communicate a consistent and compelling brand message across all channels, ensuring alignment with the target audience and market trends.
- Be able to participate in the strategy formulation of the department and put forward reasonable and effective suggestions.
- Have the ability to solve problems in innovative ways using past experience and project prediction, during project planning and execution.
**Requirements**
- Bachelor's degree in marketing, communications, or a related field (Master's preferred).
- Proven experience (5+ years) in branding, brand management, or a similar role.
- Strong understanding of branding principles, design, and market trends.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to develop unique brand strategies.
- Proficiency in branding software and tools.
- Strong project management skills.
- Leadership and team management experience.
- Ability to adapt to a fast-paced and changing environment.
**About Alibaba Group**
Alibaba Group is a leading e-commerce company that provides a wide range of products and services to customers around the world. We are committed to innovation, customer satisfaction, and employee development.
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