Consumer Marketing Manager

hace 6 horas


Xico, México The Estée Lauder Companies A tiempo completo
Job Title: Regional Consumer Engagement Manager

The Regional Consumer Engagement Manager will lead the development and implementation of regional communication strategies for Clinique and Estee Lauder, focusing on elevating earned, owned, and paid media ecosystem results.

Key Responsibilities:
  • Develop and adapt global playbooks for the region, creating a Latam regional strategy for PAID / OWNED / EARNED media for each 5-star campaign.
  • Adapt global campaigns strategy and assets, cascading to all affiliates to ensure consistent translations and strategy alignment.
  • Develop and support social media strategy, driving social media reach, engagement, and Earned Media Value at scale.
  • Plan and execute one big influencer regional event per year for each brand.
  • Bring new ideas on how to execute content creation to win Earned Media Value.
Requirements:
  • Experience in multinational companies in marketing end-to-end or consumer engagement positions, with experience in agencies a plus.
  • Experience in EARNED/OWNED/PAID communication ecosystem.
  • Social media understanding, trend hunters, and creative individuals interested in social media creators, environment in TikTok, Instagram, YouTube, and how to create content for each channel.
  • Desirable social media metrics understanding and analytics.
  • Experience with EMV (Earned Media Value) plans and metrics, media plan metrics, and focused on Content Creation with Partners/Creators/Influencers.
  • Knowledge of paid media plans and metrics.
  • Strong oral and written communication skills, and presentation skills.
  • Strong analytical and problem-solving skills.
  • Experience in data visualization.
  • Well-organized, capable of handling several tasks at a time while meeting deadlines.
  • Attention to detail and ability to keep track of changes across different projects.
  • Collaborative team player.

Job Type: Marketing



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