Digital Marketing Integration Specialist
hace 3 semanas
At the LEGO Group, we're seeking a talented Digital Marketing Integration Manager to join our LATAM Brand/Trade Marketing team. As a key member of our team, you'll play a crucial role in shaping and implementing our regional digital strategy, collaborating with global and regional partners across the digital ecosystem.
Key Responsibilities:- Coordinate the LATAM OESP planning process, ensuring seamless execution and collaboration with key stakeholders.
- Support the Brand Manager in preparing coordinated briefings and identifying relevant channel specialists.
- Actively work with Global and Regional Integration Managers to maintain an editorial calendar across channels and touchpoints.
- Proactively drive the integration of LEGO Kids channels into local/regional annual business planning processes.
- Lead and guide the local/regional marketing team, sales team, and local agencies on owned and earned kids' channels in the local marketing mix.
- Ensure alignment with global/Regional Integration manager and coordinate marketing calendar activities.
- Monitor results, track campaign metrics, and evaluate ad efficiency.
- 3-5 years of experience in marketing-related fields, with a focus on digital marketing and coordination.
- Deep knowledge of the online ecosystem and digital metrics.
- Strong strategic, digital, and integrated thinking.
- Excellent communication and presentation skills.
- Ability to work with a wide network of partners and support a team environment.
At the LEGO Group, we're committed to creating a diverse, dynamic, and inclusive culture of play. We offer a hybrid working model, a flexible way of working that enables our colleagues to be and do their best at work. We're proud to be an equal opportunity and affirmative action employer, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. We're committed to building a sustainable future and continuing our mission to inspire and develop the builders of tomorrow.
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