Digital Marketing Strategist

hace 2 semanas

Xico, México Ipf Digital A tiempo completo

Paid Advertising Specialist

About the Role

Ipf Digital is a Financial Services company part of IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role of Paid Advertising Specialist as being critical in shaping and persevering our organizational culture that is centred around our purpose.

At Ipf Digital, we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

The Role

The objective of a Paid Advertising Specialist is to effectively leverage paid digital advertising channels to achieve specific business and marketing goals in Mexican and other Ipf Digital markets. The Paid Advertising Specialist achieves this by developing, implementing, and managing paid digital marketing campaigns across various advertising platforms and networks (search, display, video) for both B2C and B2B businesses.

Responsibilities

  • Develop and implement effective paid digital marketing campaigns across various platforms.
  • Formulate and execute paid advertising strategies aligned with business and marketing goals (B2C and B2B segments).
  • Identify and target specific audience segments.
  • Manage advertising budgets effectively to maximize ROI.
  • Create compelling and relevant copy that aligns with brand messaging and resonates with the target audience.
  • Conduct keyword research to ensure ads are visible to users searching for relevant services and products.
  • Execute A/B testing.
  • Utilize analytics tools to track and analyze campaign performance metrics; prepare regular reports for stakeholders and management.
  • Keep up to date with industry trends, changes in advertising platforms, and new technologies to ensure campaigns remain effective and innovative.
  • Work closely with cross-functional teams, including creative agencies and analysts, to ensure seamless integration with marketing initiatives.
  • Ensure compliance with relevant advertising policies, laws, and regulations to avoid any legal issues or penalties.
  • Continuously test new strategies, ad formats, and targeting options to identify opportunities for improvement.
  • Bring the knowledge and insights to the company about consumer needs and requirements related to lending/banking/card online/mobile solution that will maximize customer satisfaction and engagement for Mexico.
  • Through market analysis, research and monitoring bring the knowledge and insights to the company about online and mobile lending and CEX solutions in existing Ipf Digital markets that allow to shape Ipf Digital's roadmap for Mexico.
  • Educate team members and other stakeholders on the best advertising practices for different platforms.

Requirements

  • Fluent in verbal and written business English (essential).
  • Proficiency in using major advertising platforms such as Google Ads, MP, Bing, Meta Ads, LinkedIn Ads, Tik Tok Ads, etc.
  • Competence in using analytics tools, e.g., Google Analytics, to track and analyze campaign performance.
  • Skill in conducting keyword research to optimize ad content (in various languages).
  • Ability to create visually appealing ads and optimize creative elements for better engagement.
  • Capability to troubleshoot technical issues related to ad placements and tracking.
  • Proficiency in using spreadsheet tools for data analysis and reporting (Excel, Looker Studio, Tableau, etc.).

Experience

  • Prior experience in digital marketing, including exposure to various channels such as search, display, video, and social media.
  • Direct experience in planning, implementing, and managing paid digital marketing campaigns across different platforms in various global markets.
  • Demonstrated success in achieving measurable results, such as increased conversion amounts, conversion rate improvements, website traffic, and improved ROI.
  • Experience in conducting A/B tests and optimizing campaigns based on performance data.
  • Strong proficiency in using analytics tools to analyze campaign performance and derive actionable insights.
  • Previous experience in managing advertising budgets effectively (experience with high-budget accounts preferred).
  • Experience working together with creative teams, analysts, and other departments to integrate advertising initiatives with broader marketing strategies.
  • A track record of staying updated on industry trends, changes in advertising platforms, and evolving best practices.
  • Experience in identifying challenges and proactively implementing solutions to ensure campaign success.
  • Experience in effectively communicating with colleagues and stakeholders.

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