Marketing Manager I

hace 1 mes

Isla Mujeres, México Marriott International, Inc A tiempo completo

Job Summary

As a Marketing Manager I at Marriott International, Inc, you will be responsible for developing and implementing marketing strategies to drive occupancy and revenue growth. This role will involve managing e-commerce opportunities, building relationships with tourism bureaus and community leaders, and conducting daily marketing activities to achieve department goals.

Key Responsibilities

  • Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
  • Develop leisure marketing plans that address the distribution of rate offers, packages, and programs designed to build occupancy.
  • Maintain, update, and manage all web sites.
  • Coordinate offers and information for all publications and inserts with regard to brand loyalty reward mailings.
  • Develop brochure and property collateral materials.
  • Participate in all property imaging work (e.g., signage).
  • Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
  • Ensure consistent marketing message is communicated in all advertising and collateral efforts.
  • Manage marketing budget throughout the year.
  • Track return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising.
  • Keep track of actual versus planned marketing budgets and provide input and recommendations as needed regarding reallocation of funding.
  • Ensure consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Requirements

  • Evaluate new marketing opportunities for the property.
  • Ensure property is represented on all quality internet sites that have the potential of providing business.
  • Work closely with respective Convention Bureaus and Chambers of Tourism.
  • Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
  • Develop strategic marketing plan for property, includes group, leisure, and local efforts.
  • Plan and supervise all photo shoots, developing shot list while keeping goals of property and brand image in mind.

About Us

Marriott International, Inc is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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