Data Insights Senior Analyst
hace 4 semanas
At DiDi Global, we are committed to creating better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future. As part of our research team, you will transform user needs into business solutions that generate brand preference and gains for the company.
As a Senior Analyst - User Insights, you will be responsible for gathering key insights and tracking our brand health across the globe to help key stakeholders make informed decisions and guide business strategies. You will work closely with stakeholders to provide relevant information that supports business decisions and bring relevant and crucial knowledge about our users to find opportunities to win on markets where we play.
**Key Responsibilities:**
- Manage the Brand Health Tracker (BHT) for rides business in Latin America, Egypt, and Australia.
- Bring relevant and crucial knowledge about our users to find opportunities to win on markets where we play.
- Diagnostic and act on the OKRs that will move more the needle of the business.
- Generate knowledge about users and our driving partners integrating research data with business data collected first hand and detect actionable opportunities.
- Understand current and potential opportunities for brand image.
- Recommend marketing targets according to historical data and support digital teams on media return understanding.
- Conduct internal and external AdHoc research according to key stakeholder's needs.
Requirements:
- Bachelor's degree is required, preferably in Marketing, Statistics, or Administrative Careers.
- Professional experience in quantitative market research for at least 5 years with strong analytical background and research acumen (Having qualitative experience is a plus).
- Experience managing Brand Health trackers and AdHoc quantitative research.
- Strong numerical and analytical skills, critical thinking, and passionate about understanding consumer's behavior.
- Strong communication skills and storytelling capabilities, and the ability to influence people in different areas of the company.
- Skills to connect different sources of Information to drive powerful Insights.
- Fluency in English is required for this role.
- Solid experience managing market research agencies is a plus.
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