Insights Senior Analyst
hace 1 mes
About the Role:
We are seeking a highly skilled Insights Senior Analyst to join our team at PepsiCo. As a key member of our Sector Insights team, you will be responsible for developing and implementing strategic insights initiatives that drive business growth and innovation.
Key Responsibilities:
- Lead the development and integration of future-looking insights via the A0 360 program, ensuring business embedding, STD deliverables, best practices, and partnership with categories/OU.
- Manage end-to-end processes for ADA (Zappi) portfolio, guiding and supervising GBS partners, and generating strategic reports based on sector learnings.
- Supervise MBS projects and self-service social listening reports, and lead qualitative and quantitative projects for EOTF brands across key markets.
- Enable Horizon 1 through key deliverables behind social intelligence, ADA testing on innovations, communications, and opportunity terrains.
- Deliver and integrate sector-level and OU-specific real-time consumer sentiment and insights to enable short-term business impact.
Requirements:
- 7+ years of experience in theoretical and practical knowledge of quantitative and qualitative research tools, market, statistics techniques.
- Strong consulting skills, with the ability to communicate clearly and concisely, and make data-driven recommendations.
- Excellent organization and project management skills, with the ability to influence strategic agendas and communicate with +10 stakeholders per project.
- Fluency in English and Spanish, with any other language being a plus.
About PepsiCo:
PepsiCo is one of the largest food and beverage companies in the world, with iconic brands consumed more than a billion times a day in over 200 countries. We are a culture where all people are welcome, and we encourage our employees to dare to be themselves and make a positive impact in the world.
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