Marketing Strategy Director

hace 18 horas


Ciudad de México, Ciudad de México Crunchyroll A tiempo completo

About Crunchyroll

We are a global community that delivers the art and culture of anime to passionate fans across 200+ countries and territories.

Our mission is to help everyone belong, and we're committed to creating a workplace where our employees feel valued, empowered, and connected. We believe in living our values every day: Courage, Curiosity, Service, and Kaizen.

The GTM & Partnership Marketing team works with global regions to support and bring to life Crunchyroll's Strategy & Planning's vision, goals, and priorities. The team also works to support app distribution, channel, and partnerships from a Marketing perspective to delight and super-serve anime fans, expanding our footprint and brand awareness while making Crunchyroll synonymous with anime worldwide.

Sr Manager, Partnership Marketing - LatAm will oversee all Partnership Marketing programs in Latin America, focusing on SVOD earned media and working with high-profile brands such as Amazon, Apple, Roku, Google and YouTube, PlayStation, Samsung, and many others.

This role involves leading complex, multifaceted deals and partnerships from a marketing performance perspective. You'll work closely with multiple teams and external partners to execute partnership marketing programs for SVOD subscriber growth and performance, expand awareness, and increase regional revenue.

About the Job

  • Lead Partnership Marketing programs in Latin America, focusing on SVOD earned media.
  • Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of Partnership Marketing.
  • Oversee the management of local partners requests and the operations of partnership marketing projects initiated by Crunchyroll.
  • Build business cases, projections, and metrics for programs in the region and evaluate distribution partners' proposals from a marketing perspective.

About the Ideal Candidate

  • 8+ years of work experience focused on marketing, program, and performance management in a global or international organization in the entertainment, tech, media, or video game spaces.
  • Experience translating a global vision into regional programs.
  • Knowledge of the contemporary business, marketing, media, pop culture, OTT, and telco landscapes in the Latin America region.

About Our Company Culture

We value diversity at Crunchyroll and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We offer a competitive salary for this position, which is estimated to be around $120,000 per year, based on industry standards and the cost of living in Mexico City (Santa Fé) location.



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