Director, Marketing Technology and Digital Strategy

hace 3 semanas

Ciudad de México, Ciudad de México Information Technology Senior Management Forum A tiempo completo

Overview

Nasdaq is seeking an experienced Director of Marketing Technology and Automation to spearhead our marketing automation and personalization strategy. This individual will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring efficiency and alignment with user personalization and operational effectiveness.

We are looking for a creative problem-solver who is analytical, technical, and business-oriented. The successful candidate will lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization. This strategic role is essential for integrating technology and operations to deliver superior client and prospect experiences.

The Director of Marketing Technology and Automation will be responsible for managing our Marketo system and enhancing its functionality with various connected applications. This includes leading enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals. Additionally, the individual will collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.

Responsibilities

  • Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams.
  • Manage and optimize the use of our Marketo system and related marketing technology stack.
  • Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies.
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

Requirements

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
  • Proven experience in leading and integrating technology-driven marketing teams.
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.

About Us

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.

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