Digital Advertising Strategist
hace 4 días
Ipf Digital is a financial services company part of IPF Group and trades as Creditea in México. Our mission is to simplify personal finances for everyday Mexicans.
Job OverviewWe are seeking a skilled Digital Advertising Strategist to drive business growth through effective paid digital marketing campaigns across various platforms.
Job DescriptionThe primary objective of this role is to develop, implement, and manage high-impact paid digital advertising strategies that achieve specific business goals in Mexican and other IPF Digital markets.
- Develop and execute comprehensive paid digital marketing campaigns across search, display, video, and social media channels.
- Formulate and implement targeted advertising strategies aligned with business objectives, focusing on both B2C and B2B segments.
- Identify and target specific audience segments using data-driven insights.
- Optimize advertising budgets to maximize return on investment (ROI).
- Create compelling ad copy that resonates with the target audience and aligns with brand messaging.
Key Responsibilities:
- Conduct thorough keyword research to ensure ads are visible to relevant users.
- Implement A/B testing to continually optimize campaign performance.
- Analyze campaign metrics using analytics tools, preparing regular reports for stakeholders and management.
- Stay updated on industry trends, platform changes, and best practices to maintain campaign effectiveness.
- Collaborate with cross-functional teams to integrate advertising initiatives with broader marketing strategies.
Requirements and Qualifications:
- Fluent verbal and written English skills.
- Proficiency in major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical skills, utilizing tools like Google Analytics to track campaign performance.
- Ability to create visually appealing ads and optimize creative elements for better engagement.
- Proficiency in spreadsheet tools for data analysis and reporting (Excel, Looker Studio, Tableau, etc.).
Estimated Salary: $80,000 - $110,000 per annum, based on the location and requirements of the position.
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