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Creative Director, Brand Identity Systems
hace 2 meses
Job Summary:
The Coca-Cola Company is seeking a highly skilled and experienced Creative Director, Brand Identity Systems to lead the development and implementation of brand identity systems across multiple touchpoints. This role will be responsible for driving relevance to the target audience and protecting the integrity of the brands' experiences.
Key Responsibilities:
- Develop and implement brand identity systems that are seamless across any brand touchpoint, multidimensional, and relevant to consumers and shoppers.
- Partner with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, directives, and guidelines.
- Think analytically and creatively about the role of various forms of content and develop solutions on how visual identity systems should be applied to strengthen the power of the brand/brand message across all platforms and media.
- Have a good understanding of how to apply visual identity systems around E2E consumer journey and shopper path (both online and offline) to drive consistency in line with the brand visual identity system.
- Lead cross-functional teams to develop and implement brand identity systems that meet business objectives.
- Stay up-to-date with industry trends and best practices in brand identity systems and apply this knowledge to drive innovation and improvement.
Requirements:
- Significant creative development experience and design strategy years.
- Direct experience with design strategy, logo design, graphics, art direction, and branding and working with design agencies.
- Experience working on content/design development in the field is preferred.
- Experience working in cross-functional and cross-geographical teams is preferred.
- English is required; Portuguese or Spanish preferred.
Preferred Skills:
- Ability to understand how to integrate brand identity across multiple touchpoints.
- Expertise in working with different external partners (i.e., agencies, production houses, media companies, influencers).
- Design thinking capability.
- Ability to work in Agile cross-functional teams.
- Works hand in hand with R&D and cross-functional leaders/teams (including Key Bottlers and JVs).
Location: Mexico
Job Type: Full-time
