Brand Identity Director

hace 6 días


Ciudad de México, Ciudad de México Sofía A tiempo completo

At Sofía, we're on a mission to revolutionize the way people care for their health. As a health company, we offer comprehensive insurance plans for individuals, families, and businesses. Our goal is to make health insurance simpler, more accessible, and tailored to each person's needs.

The Creative Hub is a multidisciplinary team within Sofía that fosters strong relationships with our customers. We're passionate about experimenting with AI, sharing ideas, and pushing the boundaries of creativity. As the Head of the Creative Hub, you'll be responsible for defining and evolving Sofía's brand identity. You'll create a cohesive visual language that resonates across the company and inspires our customers.

Your key responsibilities will include:

  • Leading a lean and agile brand design team that's resourceful, hardworking, and creative.
  • Strengthening, evolving, and expanding Sofía's brand identity.
  • Developing and maintaining brand guidelines, tools, and assets to ensure consistent execution across the company.
  • Collaborating with the marketing and sales teams to produce content that supports our acquisition and brand channels.
  • Helping product and other teams craft compelling brand experiences that foster long-lasting relationships with our customers.
  • Overseeing the production work of external partners when involved in various projects.
  • Establishing a brand practice of excellence within the Creative Hub and beyond.

We're looking for a seasoned professional with a passion for art direction, brand identity, and creative leadership. If you have a drive for excellence, a keen eye for detail, and a talent for communicating complex ideas through various mediums, we want to hear from you.

Please submit your LinkedIn profile, CV, and a link to your portfolio. Share with us what inspires you about Sofía and our mission to improve healthcare. We look forward to reviewing your application.

We offer a flexible work environment, intentional freedom, and a talented team that will challenge you to grow every day. You'll enjoy 20 flexible vacation days per year, plus official holidays. We're a proudly Latin American startup with a global vision, and we communicate primarily in English.



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