Strategic Communication Manager

hace 4 semanas

Xico, México Ikano-Retail A tiempo completo
Job Description

**Job Summary**

We are seeking a highly motivated and experienced Strategic Communication Manager to join our team at Ikano Retail. As a key member of our Country Communication and Inspiration team, you will be responsible for driving and developing solutions to achieve I&C excellence, sales growth, and profitability in the region.

Key Responsibilities

  • Lead and inspire the Country Inspiration & Communication Managers, Ikano Retail Loyalty, and I&C roles to achieve business objectives.
  • Develop and implement effective communication strategies to grow the business and support long-term profitability.
  • Partner with the Country Communication and Inspiration teams to support the commercial agenda in all media.
  • Contribute to the development of Commercial Review performance in the stores.
  • Lead the process for recruiting, developing, and retaining high-performing and engaged co-workers.
  • Accountable for securing vitality and seasonality, leading the country SO teams in the effective execution of the commercial calendar.
  • Support the process with SO Departments and store teams to develop and deliver cost-effective solutions and efficient processes for communication, range presentation, and change management in all media.
  • Accountable for the IKEA Brand in Ikano Retail in all aspects relating to Communication and Inspiration when measured in Brand Capital.
  • Accountable for delivering the desired Brand and Commercial position in the market as described in the Business Plan.
  • Conceptualize and develop branding campaigns to support the IKEA SEA position - Make Home Count.
  • Contribute to Public Relations in the market, leading the delivery through the County Marketing Manager.
  • Accountable for the development and delivery of the Loyalty and CRM program in Ikano Retail.
  • Contribute to the analysis and communication of market and business intelligence reports to the market and shared across Ikano Retail.
  • Accountable for delivering the Marketing, Loyalty, and Com&In budget in Ikano Retail.

Requirements

  • Motivation: Highly self-motivated with a passion for Home furnishing and a strong desire to make a difference in the market.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: Minimum 5 years of experience in a similar role, with a proven track record of success in driving business growth and profitability.
  • Skills: Excellent communication and leadership skills, with the ability to inspire and motivate teams to achieve business objectives.
  • Language: Fluency in English, with the ability to communicate effectively in a multicultural environment.

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