Digital Marketing Campaign Specialist
hace 2 semanas
Company Overview
">Jellyfish is a global digital marketing agency that brings together tech enthusiasts, creative minds, and media and data experts to empower clients along their digital journey.
">Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for global clients and their customers.
">Job Description
">We are seeking a Digital Marketing Campaign Specialist to join our team in Mexico City, with a focus on designing and delivering CRM campaigns for our clients, including customer lifecycle planning products.
">You will work closely with our creative team to design world-class CRM campaigns and collaborate with the analytics team to understand business and customer needs.
">Responsibilities
">- ">
- Execute daily hands-on execution of CRM and marketing automation campaigns, including setup, maintenance, and review of recurring and triggered campaigns.">
- Make recommendations and promote innovative email features and capabilities, such as dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs, and email templates.">
- Work with analytics tools (e.g., Adobe Analytics, Google Analytics) to measure campaign success and analyze campaign results, reporting performance and offering recommendations.">
- Prepare content grids for email, SMS, push notification communication.">
- Collaborate with the CRM Senior Director to develop and implement effective CRM strategies and best practices.">
Requirements
">- ">
- 3+ years of experience in CRM with working knowledge of marketing automation solutions (Salesforce Marketing Cloud, Pardot, Bloomreach, Braze, and Microsoft Dynamics).">
- Experience in marketing automation and CRM campaign strategies and best practices.">
- Working knowledge of HTML, CSS, and mobile email design, with an interest in staying current on industry best practices.">
- Knowledge of digital analytics tools and Appsflyer (desirable).">
- Experience in loyalty programs, particularly in the retail sector.">
- Desirable knowledge of Customer Journey development.">
- Ability to interpret data analysis and provide insights.">
Benefits
">We offer a competitive salary: $60,000 - $80,000 per year, depending on experience. Our benefits include a savings fund, custom work environment, growth opportunities through LinkedIn Learning, and private health insurance coverage.
">At Jellyfish, we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
">Join us in shaping a future where business growth and personal fulfillment go hand-in-hand.
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