Education Marketing Specialist
hace 4 semanas
We are a global leader in education technology and student success, founded in 2013. Our mission is to empower students to gain admission to top institutions worldwide.
Job SummaryWe are seeking a highly skilled Education Marketing Specialist to join our team in Mexico. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to increase lead generation and conversion in the Mexican market.
About the Role- Support the development of our Mexico Marketing strategy, focusing on increasing lead generation and conversion.
- Monitor industry trends and competitors to ensure our campaigns remain effective and competitive.
- Manage webinar campaigns from inception to completion, including creation of campaign materials, hosting webinars, and reporting on performance.
- Organize backend logistics for webinar setup, create necessary campaign materials, communicate with involved parties, host webinars, and complete post-webinar reports.
- Work closely with the MX sales team and HQ marketing team to provide necessary assets and adapt global assets for US marketing opportunities.
- Monitor lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth.
- Bachelor's degree in marketing, communications, or a related field, or equivalent job experience in marketing with a preference for experience in the education space.
- Fluent in English.
- Clear understanding of marketing fundamentals, including brand language, buyer persona, key messaging, value propositions, and the sales funnel.
- Strong writing and communications skills.
- Good eye for visual branding and experience in design.
- Time management skills and ability to adapt to work on a fully remote team.
- Excellent interpersonal and presentation skills, with experience speaking or presenting in front of large groups a plus.
- Knowledge of project management, marketing automation platforms, and social media marketing tools a plus.
$80,000 - $100,000 per year, depending on experience.
About Working at Crimson Education- Flexible working environment with unlimited development opportunities.
- Internal promotions/role changes made up 33% of all recruitment last year.
- $1,000 training budget per year.
- Psychologist on staff for support and guidance.
- Radical Candour feedback approach.
- Global player with 28 markets (and growing) across the globe.
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