Education Marketing Specialist

hace 4 semanas


Ciudad de México, Ciudad de México Crimson Education A tiempo completo
About Crimson Education

We are a global leader in education technology and student success, founded in 2013. Our mission is to empower students to gain admission to top institutions worldwide.

Job Summary

We are seeking a highly skilled Education Marketing Specialist to join our team in Mexico. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to increase lead generation and conversion in the Mexican market.

About the Role
  • Support the development of our Mexico Marketing strategy, focusing on increasing lead generation and conversion.
  • Monitor industry trends and competitors to ensure our campaigns remain effective and competitive.
  • Manage webinar campaigns from inception to completion, including creation of campaign materials, hosting webinars, and reporting on performance.
  • Organize backend logistics for webinar setup, create necessary campaign materials, communicate with involved parties, host webinars, and complete post-webinar reports.
  • Work closely with the MX sales team and HQ marketing team to provide necessary assets and adapt global assets for US marketing opportunities.
  • Monitor lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth.
Requirements
  • Bachelor's degree in marketing, communications, or a related field, or equivalent job experience in marketing with a preference for experience in the education space.
  • Fluent in English.
  • Clear understanding of marketing fundamentals, including brand language, buyer persona, key messaging, value propositions, and the sales funnel.
  • Strong writing and communications skills.
  • Good eye for visual branding and experience in design.
  • Time management skills and ability to adapt to work on a fully remote team.
  • Excellent interpersonal and presentation skills, with experience speaking or presenting in front of large groups a plus.
  • Knowledge of project management, marketing automation platforms, and social media marketing tools a plus.
Compensation

$80,000 - $100,000 per year, depending on experience.

About Working at Crimson Education
  • Flexible working environment with unlimited development opportunities.
  • Internal promotions/role changes made up 33% of all recruitment last year.
  • $1,000 training budget per year.
  • Psychologist on staff for support and guidance.
  • Radical Candour feedback approach.
  • Global player with 28 markets (and growing) across the globe.


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